Client

Specsavers logo

Specsavers

Specsavers Opticians is the largest opticians in the UK, with stores up and down the country offering optician services, eyeglasses, contact lenses and hearing aids.


Date

Continuous

Gallery

Objective

  • To drive footfall into Specsavers stores across multiple locations, through carefully worked promotions.

Mechanics

  • Varies between store, but in essence providing staffing to over 20 different Specsavers locations on a continuous basis.

  • Handing out promotional materials to the public in various forms – Oyster Card Holders, Balloons, Goody Bags – and with various offers – Free Eye Test / £10 Eye Test.

Deliverables


  •  Field Marketing

  • Promotional Staffing – Brand Ambassadors


Outcome

  •  High success rate with increases in customer footfall on the day of the activity and days after.

  • ROI achieved in excess of 100% on each activity staffing has been provided for.

Testimonial

GottaBe! has been working with Specsavers for over 6 years now and they have been supporting our retail with various field marketing activities.

The quality of the services have always been fantastic and we are thankful for their support.

Jo Cox, Retail Director Specsavers