Case study

Norton: Taking Over the O2 with UK and European Partners

Norton is one of the biggest brands when we talk about cybersecurity as part of the wider Gen group, which also boasts Avast, LifeLock, Avira, AVG and CCleaner. Their goal is to keep consumers and small businesses safe in the digital world through solutions designed to protect devices, identities, and online privacy.

We’re proud to call Norton a long-term client of ours, having now supported them for over 10 years – 5 years on this particular event.

The brief

Norton came to us, as they do every year, to organise an annual Partner Event for their retailer partners, with the event being part of them launching a brand new product – mobile scam defence. They needed us to secure the venue, organise the speakers, handle all the branding, prepare activities for the guests, arrange logistics, and make sure the event was a huge success in just 6 weeks! No biggie!

Except this year came with one difference: this would be the first year they were going to invite partners from all over Europe… This event couldn’t be the same as we had done before, it needed the WOW factor.

Norton: Taking Over the O2 with UK and European Partners gallery image

Mechanics

We needed a space that could hold 60+ people, had that certain something, and crucially was ‘mobile-friendly’ to accommodate their product launch.

We scouted a variety of venues and shortlisted two with the help of the team at Norton. Agreeing on the Amex Lounge at The o2 might seem like the easy part, bringing exclusivity as it’s something extra to help carry gravitas once the ‘Save the Date’ invites went out.

We sourced an incredible guest speaker – Nick Stapleton from BBC Scam Interceptors to add credibility and bring an outsider’s point of view to an otherwise closed network of people. We worked with the venue to ensure we could achieve the branding in the way in which the team had envisioned; bold, in your face, turning the blue of the O2 to yellow for a day.

The idea for the event was to educate partners, but no one wants death by PowerPoint… So instead, we did what we do best, and brought it to life. The danger of AI, mobile scams, etc., pulled into the real world – we had 4 different stations, each focused on a key feature of the product, with our field team delivering fun, engaging demos.

Our field team is a 5-person strong team that we employ full-time on behalf of Norton for this exact purpose. Individuals who know the Norton offering like the back of their hand and can represent the brand with outstanding ability when called upon.

Results

Plenty of happy partners – everyone enjoyed the day, learning something new, fully participating in various games and activities, seeing behind the scenes of The O2 and getting the chance to network with other like-minded individuals in the field.

Put our client in a position of exclusivity, meeting the needs and requirements of the brief they initially gave us by helping them to secure a private event space that is usually unavailable to anyone except for partners or sponsors of The O2.

60 in-person guests brought together from the UK, Sweden, Belgium, Netherlands

Deliverables

Promotional Staff

Event Management

Brand Experience

Creative Services

Printing

Fulfilment

Promotional Merchandise

I would say GottaBe! stand out for me above anyone else I've worked with because they just work so hard. They'll work over and above anything. Whatever you brief, they will fulfill, but they will also think outside the box and endeavour to do more than you ask for as well.

I just wanted to say a big thank you to the GottaBe! team. They're absolutely an extension of our team and I’m really delighted to be working with you guys. So, thank you.