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In a world where consumers are constantly bombarded with advertising, getting your product directly into someone's hands remains one of the most effective marketing tactics available for FMCG brands. Tactical sampling takes this concept a step further by placing products in environments where they're most relevant, useful and likely to drive action.  The key to successful sampling isn't simply reaching

In today's crowded marketplace, getting your product into the hands of your consumers or soon to be consumers has never been more important. Sampling still remains one of the most effective ways to drive trial, build awareness, and influence purchasing decisions. However, not all sampling campaigns the same. The two approaches you’ve got are tactical and experiential sampling. Understanding the

You’re on stand at a busy event. A customer walks over, glances at the product and says, ‘I’ve tried something like this before and wasn’t impressed.’ Do you launch straight into your sales pitch, or do you stop and find out why?   The best Brand Ambassadors know that the conversation starts with listening, not talking. As a brand ambassador your