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Featured image for “Influencers micro or macro – What is the most effective for your brand?”

17th May 2022
 / 
Influencer marketing

Influencers micro or macro – What is the most effective for your brand?


Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...
Featured image for “How do we ensure promotional materials are sustainable?”

12th May 2022
 / 
Insights

How do we ensure promotional materials are sustainable?


During the pandemic, there was a rise in the merchandise sent directly to consumers as webinars did not provide the consumer with the same interaction as they were used to,...
Featured image for “Who are GottaBe!’s, brand ambassadors?”

3rd May 2022
 / 
Field Marketing

Who are GottaBe!’s, brand ambassadors?


GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...
Featured image for “What is the impact of TV on search?”

28th April 2022
 / 
Digital Marketing

What is the impact of TV on search?


The impact of TV on search has been widely researched, and the pandemic saw a boost in the number of people staying at home. The average person in Britain is...
Featured image for “What is the purpose of a brand? ”

20th April 2022
 / 
Insights

What is the purpose of a brand? 


Your brand purpose is who you are and why your brand does what you do, so it is essential that you have a clear purpose that tells your consumers what...
Featured image for “Tackling 2022’s Marketing Challenges Head-on: Maintaining a competitive advantage”

14th April 2022
 / 
Uncategorised

Tackling 2022’s Marketing Challenges Head-on: Maintaining a competitive advantage


With the internet allowing consumers to shop from anywhere, competition is at an all-time high, and your brand must not only compete with local competitors but also globally. With such...
Featured image for “How to promote intangible products or services using a field marketing agency”

31st March 2022
 / 
Field Marketing
Insights

How to promote intangible products or services using a field marketing agency


When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...
Featured image for “Why Experiential Events should be part of your B2B marketing strategy in 2022 ”

23rd March 2022
 / 
Events
Experiential Marketing
Field Marketing

Why Experiential Events should be part of your B2B marketing strategy in 2022 


During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...
Featured image for “Can video be effective for B2B brands? ”

18th March 2022
 / 
Digital Marketing

Can video be effective for B2B brands? 


Video content has become more prevalent in recent times, and during the pandemic, we saw a higher number of brands move online to stay afloat. But can video be as...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy”

9th March 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy


Knowing which channel strategy to use for your brand can be tricky as you will want to get your marketing right. Wasting time and effort on campaigns that do not...
Featured image for “GottaBe!’s rebranding process: why is it important to rebrand?”

3rd March 2022
 / 
Celebrations
Insights
News

GottaBe!’s rebranding process: why is it important to rebrand?


As you may have seen by now, GottaBe! have just unveiled our new logo in celebration of our 14th birthday! To mark the occasion, we have relaunched our podcast Marketing Goodies....
Featured image for “The Secrets Out! GottaBe!’s Has a New Logo”

1st March 2022
 / 
Celebrations
News

The Secrets Out! GottaBe!’s Has a New Logo


GottaBe! are thrilled to finally let you into our secret; we’ve got a new and improved logo! The rebranding of GottaBe! has been in the making behind the scenes for...
Featured image for “How to market to Gen-Z”

24th February 2022
 / 
Digital Marketing
Insights

How to market to Gen-Z


We often hear people talk about the purchasing power Gen Z  hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...
Featured image for “How to hashtag in 2022”

16th February 2022
 / 
Digital Marketing
Insights

How to hashtag in 2022


You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...
Featured image for “How do consumers see festival sampling?”

8th February 2022
 / 
Events
Experiential Marketing
Field Marketing

How do consumers see festival sampling?


Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...