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Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
 / 
Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “How do I effectively run a multichannel marketing campaign?”

28th July 2022
 / 
Insights

How do I effectively run a multichannel marketing campaign?


Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...
Featured image for “The future of marketing in the metaverse”

18th July 2022
 / 
Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “How Aldi is dominating the internet through marketing”

10th July 2022
 / 
Digital Marketing
Experiential Marketing

How Aldi is dominating the internet through marketing


We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
Featured image for “How COVID-19 has changed the focus on sampling”

1st July 2022
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Field Marketing

How COVID-19 has changed the focus on sampling


The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...
Featured image for “How to utilise an omnichannel marketing strategy!”

23rd June 2022
 / 
Digital Marketing
Experiential Marketing

How to utilise an omnichannel marketing strategy!


Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
Featured image for “Are pop-up stores coming back stronger following the pandemic?”

14th June 2022
 / 
Field Marketing

Are pop-up stores coming back stronger following the pandemic?


Following the pandemic, we have seen a rise in the consumer need for interaction. With more people willing to try new things, now is the perfect time to utilise a...
Featured image for “From a start-up to a scale-up. Exciting growth ahead of GottaBe! ”

7th June 2022
 / 
Celebrations
News

From a start-up to a scale-up. Exciting growth ahead of GottaBe! 


Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...
Featured image for “GottaBe! top 10 locations for F2F this summer”

25th May 2022
 / 
Experiential Marketing
Field Marketing

GottaBe! top 10 locations for F2F this summer


Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...
Featured image for “Influencers micro or macro – What is the most effective for your brand?”

17th May 2022
 / 
Influencer marketing

Influencers micro or macro – What is the most effective for your brand?


Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...
Featured image for “How do we ensure promotional materials are sustainable?”

12th May 2022
 / 
Insights

How do we ensure promotional materials are sustainable?


During the pandemic, there was a rise in the merchandise sent directly to consumers as webinars did not provide the consumer with the same interaction as they were used to,...
Featured image for “Who are GottaBe!’s, brand ambassadors?”

3rd May 2022
 / 
Field Marketing

Who are GottaBe!’s, brand ambassadors?


GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...
Featured image for “What is the impact of TV on search?”

28th April 2022
 / 
Digital Marketing

What is the impact of TV on search?


The impact of TV on search has been widely researched, and the pandemic saw a boost in the number of people staying at home. The average person in Britain is...
Featured image for “What is the purpose of a brand? ”

20th April 2022
 / 
Insights

What is the purpose of a brand? 


Your brand purpose is who you are and why your brand does what you do, so it is essential that you have a clear purpose that tells your consumers what...
Featured image for “Tackling 2022’s Marketing Challenges Head-on: Maintaining a competitive advantage”

14th April 2022
 / 
Uncategorised

Tackling 2022’s Marketing Challenges Head-on: Maintaining a competitive advantage


With the internet allowing consumers to shop from anywhere, competition is at an all-time high, and your brand must not only compete with local competitors but also globally. With such...