Blog

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Featured image for “Social media marketing – a guide to tools you might not be aware of”

23rd November 2021
 / 
Digital Marketing
Insights

Social media marketing – a guide to tools you might not be aware of


Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...
Featured image for “How effective is direct marketing?”

15th November 2021
 / 
Digital Marketing
Field Marketing

How effective is direct marketing?


Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...
Featured image for “Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market”

9th November 2021
 / 
Experiential Marketing
Field Marketing

Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market


In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...
Featured image for “Promega UK – Student Brand Ambassador Programme”

4th November 2021
 / 
Celebrations
News

Promega UK – Student Brand Ambassador Programme


GottaBe! have been supporting Promega for several years now and are proud to announce that the Student Support Ambassador programme is being extended with another year of students being recruited. ...
Featured image for “Paid Social Advertising – Utilising retargeting to maximise Return on Investment”

26th October 2021
 / 
Digital Marketing
Insights

Paid Social Advertising – Utilising retargeting to maximise Return on Investment


Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...
Featured image for “F2F activations in the Festive period”

21st October 2021
 / 
Events
Experiential Marketing
Field Marketing
Insights

F2F activations in the Festive period


There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...
Featured image for “What is the most effective way of product sampling?”

13th October 2021
 / 
Events
Experiential Marketing
Field Marketing

What is the most effective way of product sampling?


Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...
Featured image for “What brands should be utilising influencer marketing?”

8th October 2021
 / 
Influencer marketing

What brands should be utilising influencer marketing?


Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...
Featured image for “What To Consider When Building An Effective Retail Marketing Strategy”

27th September 2021
 / 
Experiential Marketing

What To Consider When Building An Effective Retail Marketing Strategy


We have continued to see changes across the retail sector post-pandemic. As brands have adapted to these changes, the way consumers purchase products has also changed and customers now have...
Featured image for “Which Is More Effective Traditional Or Digital Marketing?”

22nd September 2021
 / 
Experiential Marketing
Field Marketing

Which Is More Effective Traditional Or Digital Marketing?


To understand what type of marketing is best, traditional or digital, for your brand we must investigate both and review what they have to offer. By looking at each type...
Featured image for “Top 5 Experiential Marketing Techniques”

15th September 2021
 / 
Events
Experiential Marketing

Top 5 Experiential Marketing Techniques


Experiential marketing is a highly effective form of marketing that enables customers to develop a closer relationship between them and a brand. These typically happen in a fun and interactive...
Featured image for “The Benefits Of Creating A Positive Brand Experience”

9th September 2021
 / 
Events
Field Marketing

The Benefits Of Creating A Positive Brand Experience


Brand experience sets the tone of your brand and helps to build a loyal relationship with your customers. A memorable brand experience will highly engage your customers past what your product...
Featured image for “Event Sampling: Innocent Smoothie & The YES/NO Bin”

2nd September 2021
 / 
Events
Field Marketing
News

Event Sampling: Innocent Smoothie & The YES/NO Bin


Event sampling allows you to reach a large group of customers in a single footfall location. A London music festival enabled 3 friends to quit their jobs and start a...
Featured image for “The Macmillian Coffee Morning At GottaBe!”

31st August 2021
 / 
Celebrations
Events
News

The Macmillian Coffee Morning At GottaBe!


GottaBe! will be helping Macmillan raise money once again in their fight against cancer, by holding our very own Macmillan Coffee Morning on the 24th September. As a charity that...
Featured image for “How Effective Is Out Of Home Advertising?”

26th August 2021
 / 
Insights

How Effective Is Out Of Home Advertising?


As we head away from the COVID-19 pandemic we think about the most effective ways to reach a target audience and successfully market products and services. “Out of home marketing...