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Featured image for “How to measure brand sentiment effectively”

19th January 2022
 / 
Digital Marketing
Insights

How to measure brand sentiment effectively


Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment”

14th January 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment


ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...
Featured image for “Reasons to measure advertising effectiveness”

5th January 2022
 / 
Digital Marketing
Insights

Reasons to measure advertising effectiveness


Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...
Featured image for “Marketing Challenges 2022: How to get quality leads”

21st December 2021
 / 
Digital Marketing
Influencer marketing
Insights

Marketing Challenges 2022: How to get quality leads


Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
 / 
Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “GottaBe! Festive Opening Hours 2021”

10th December 2021
 / 
Insights
News

GottaBe! Festive Opening Hours 2021


Another year comes to an end… and what a year it has been for us! 2021 has been a time of uncertainty for us all as we discovered post-pandemic life,...
Featured image for “Do you need to have a brand purpose to be successful in modern consumerism?”

7th December 2021
 / 
Insights

Do you need to have a brand purpose to be successful in modern consumerism?


Brand purpose is the what, why, and how of your business and it is more than the products or services you sell. It helps your brand to stand out in...
Featured image for “Social media marketing – a guide to tools you might not be aware of”

23rd November 2021
 / 
Digital Marketing
Insights

Social media marketing – a guide to tools you might not be aware of


Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...
Featured image for “How effective is direct marketing?”

15th November 2021
 / 
Digital Marketing
Field Marketing

How effective is direct marketing?


Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...
Featured image for “Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market”

9th November 2021
 / 
Experiential Marketing
Field Marketing

Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market


In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...
Featured image for “Promega UK – Student Brand Ambassador Programme”

4th November 2021
 / 
Celebrations
News

Promega UK – Student Brand Ambassador Programme


GottaBe! have been supporting Promega for several years now and are proud to announce that the Student Support Ambassador programme is being extended with another year of students being recruited. ...
Featured image for “Paid Social Advertising – Utilising retargeting to maximise Return on Investment”

26th October 2021
 / 
Digital Marketing
Insights

Paid Social Advertising – Utilising retargeting to maximise Return on Investment


Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...
Featured image for “F2F activations in the Festive period”

21st October 2021
 / 
Events
Experiential Marketing
Field Marketing
Insights

F2F activations in the Festive period


There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...
Featured image for “What is the most effective way of product sampling?”

13th October 2021
 / 
Events
Experiential Marketing
Field Marketing

What is the most effective way of product sampling?


Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...
Featured image for “What brands should be utilising influencer marketing?”

8th October 2021
 / 
Influencer marketing

What brands should be utilising influencer marketing?


Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...