Blog

Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...

Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...

In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...

GottaBe! have been supporting Promega for several years now and are proud to announce that the Student Support Ambassador programme is being extended with another year of students being recruited. ...

Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...

There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...

Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...

Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...

We have continued to see changes across the retail sector post-pandemic. As brands have adapted to these changes, the way consumers purchase products has also changed and customers now have...

To understand what type of marketing is best, traditional or digital, for your brand we must investigate both and review what they have to offer. By looking at each type...

Experiential marketing is a highly effective form of marketing that enables customers to develop a closer relationship between them and a brand. These typically happen in a fun and interactive...

Brand experience sets the tone of your brand and helps to build a loyal relationship with your customers. A memorable brand experience will highly engage your customers past what your product...

Event sampling allows you to reach a large group of customers in a single footfall location. A London music festival enabled 3 friends to quit their jobs and start a...

GottaBe! will be helping Macmillan raise money once again in their fight against cancer, by holding our very own Macmillan Coffee Morning on the 24th September. As a charity that...

As we head away from the COVID-19 pandemic we think about the most effective ways to reach a target audience and successfully market products and services. “Out of home marketing...