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Featured image for “The Dos and Don’ts of Experiential Marketing”

13th November 2023
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Experiential Marketing

The Dos and Don’ts of Experiential Marketing


Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...
Featured image for “Five festive sampling activation ideas for Christmas 2023”

7th November 2023
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Product Sampling

Five festive sampling activation ideas for Christmas 2023


The UK’s spending is set to hit over £84.9bn during the six weeks leading up to Christmas. Find out how your brand can capitalise on this in this blog....
Featured image for “Our top tips for exhibiting and attending expos and trade shows”

1st November 2023
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Events

Our top tips for exhibiting and attending expos and trade shows


Going to an expo or a trade show? GottaBe!’s got you covered! Check out our top tips for exhibitors....
Featured image for “TikTok’s latest breakthrough: Out-of-Phone Marketing”

23rd October 2023
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Digital Marketing
Insights
News

TikTok’s latest breakthrough: Out-of-Phone Marketing


Introducing TikTok’s ground-breaking new offering… “Out-of-Phone”. This solution extends TikTok’s influence from the palm of your hand to your everyday life....
Featured image for “The Rise of the ‘Chefluencer’”

9th October 2023
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Influencer marketing

The Rise of the ‘Chefluencer’


One remarkable trend in influencer marketing that has gained traction and popularity is the emergence of ‘chefluencers’. These culinary content creators are changing the online food culture....
Featured image for “20 ways to boost customer loyalty ”

25th September 2023
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Insights

20 ways to boost customer loyalty 


By prioritising long-term relationships over short-term gains, businesses can solidify their brand’s position, drive repeat purchases, and transform patrons into advocates. Read this blog post to find out more....
Featured image for “Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality”

20th September 2023
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Digital Marketing
Experiential Marketing

Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality


A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...
Featured image for “The Ultimate Guide to Non-profit Marketing”

7th September 2023
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Insights

The Ultimate Guide to Non-profit Marketing


Every organisation depends on marketing to reach a wider audience, but this challenge is even more pronounced for non-profit organisations. Read our ultimate guide on marketing a non-profit organisation....
Featured image for “Approaching Marketing from a Full Funnel”

4th September 2023
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Marketing Strategy

Approaching Marketing from a Full Funnel


In today’s fast-paced and ever-evolving marketing world, staying relevant and impactful is essential. That’s why we take a holistic approach to our campaigns, exploring various strategies and methodologies to create successful campaigns for our diverse range of clients....
Featured image for “Why Brands Are Prioritising Micro-influencers Over Macro-influencers”

28th August 2023
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Influencer marketing

Why Brands Are Prioritising Micro-influencers Over Macro-influencers


One remarkable shift that has taken the marketing world by storm is the growing preference for nano and micro-influencers over their macro counterparts from brands utilising Influencer Marketing....
Featured image for “Sustainable Marketing: What to do with promotional materials after a campaign”

24th August 2023
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Insights
Marketing Strategy

Sustainable Marketing: What to do with promotional materials after a campaign


A promotional material that is eco-friendly...
Featured image for “GottaBe!’s epic summer social and team-building day”

22nd August 2023
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Uncategorised

GottaBe!’s epic summer social and team-building day


We at GottaBe! know that creativity needs a boost every now and then, which is why we recently put together a fantastic summer social and team-building event....
Featured image for “The different types of influencers – by follower count”

15th August 2023
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Influencer marketing

The different types of influencers – by follower count


Did you know that Influencer Marketing is one of the top-performing forms of marketing for generating an ROI? Yet, when it comes to influencer marketing, one of the most prominent challenges brands face is identifying the most suitable influencers for their campaigns....
Featured image for “4 Content Marketing Trends for Q4 2023”

9th August 2023
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Digital Marketing

4 Content Marketing Trends for Q4 2023


Staying on top of the latest marketing strategies is crucial in today’s rapidly evolving landscape. Content marketing has proven to be a practical approach for engaging audiences, offering valuable content to pique their interest without resorting to pushy sales tactics....
Featured image for “6 Top Marketing Strategies to Attract Students Throughout the Year”

31st July 2023
 / 
Insights

6 Top Marketing Strategies to Attract Students Throughout the Year


Connecting with students year-round is essential for your business’s long-term success as a brand. Considering the changing demands, tastes, and purchasing power of students, they represent a significant demographic. By...