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What this article covers
At GottaBe! Marketing, we believe the most effective marketing starts with understanding your audience, not assumptions. That’s why we’re attending YMS London 2026, an insight-led event by Pion focused entirely on helping brands market more effectively to youth audiences.
YMS brings together marketers who want to better understand behaviour, culture and decision-making - insight that’s essential for building meaningful brand experiences.
Why YMS matters to us
As an experiential marketing agency, young people are a core audience for many of the brands we work with and campaigns we deliver - from experiential campaigns (i.e. Freshers fayres) to product sampling for a variety of activations in contextual settings.
How YMS aligns with what we do:
- Turning insight into experiential marketing that resonates with younger audiences
- Building brand awareness through real-world engagement
- Driving customer engagement with campaigns that feel authentic, contextual and not forced
Better insights lead to better marketing… and that’s exactly what YMS is about.
GottaBe! X Pion Webinar
While YMS runs in May, we’re collaborating with them on a webinar later in the year to keep that content flowing.
It’s going to be a practical session designed to bridge the gap between understanding students and engaging them effectively.
We’ll be back to share more information in the not-so-distant future, so give us a follow and keep an eye on our socials where all will be revealed.
Instagram - @gottabemarketing
LinkedIn – GottaBe! Marketing
Glossary
Brand Activation - a marketing approach that brings a brand to life through real-world experience, encouraging people to interact with it directly rather than just seeing it advertised.
Brand Ambassadors – an ambassador for your brand who acts as a short‑term or long‑term extension of your team, becoming the face of your brand, often in face‑to‑face environments such as sampling, events, or in‑store activations.
Product Sampling - giving the opportunity to try a product first-hand as opposed to juyst seeing it. To encourage trial, awareness and word-of-mouth.
Experiential Marketing - a form of marketing focused on creating memorable experiences that allow people to engage with a brand in person. This is especially effective for reaching student audiences.
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