Close the loop: turning retail data into sales with AdSmart from Sky

If your brand is stocked in major supermarkets, you know how tough it is to stand out. But what if you could advertise directly to shoppers most likely to buy your product based on real shopping behaviour?

With AdSmart from Sky and retail loyalty data from Dunnhumby, you can reach the right households at the right time with precision TV advertising.

Join our exclusive webinar with experts from Dunnhumby, AdSmart from Sky, and GottaBe! Marketingto learn how to identify high-value consumers, use addressable TV advertising to target them at home, and measure the real impact on in-store and online sales.

Instead of wasting ad spend on broad TV campaigns, AdSmart from Sky allows you to show ads only to households that shop in your category. So, whether you want to attract new buyers, re-engage lapsed customers, or grow loyalty, this approach delivers measurable results. Plus, you’ll gain insights on how brands have successfully combined advertising with retail data to drive sales.

This session is ideal for FMCG brand managers and marketers, especially those in food, drink, and household goods, as well as brands stocked in major retailers looking to optimise media spend.

If you want to stand out, reach the right shoppers, and drive real sales growth, don’t miss this webinar.