Webinar

The importance of product trial ft Phil Toms


The importance of product trial ft Phil Toms


Tune into the recording of our exclusive webinar featuring our long-standing client Phil Toms, Marketing Director at Keith Spicer and Martin Rothwell, Client Service Director at GottaBe!.

With nearly three decades of experience in the field, Phil has successfully led iconic food brands such as Shreddies and Cheerios and dynamic beer brands like Estrella Damm. He even launched his own award-winning food startup, which has equipped him with valuable insights about maximising marketing budgets. Phil currently oversees the Spicers Tea portfolio, including notable brands such as Tea India, Dorset Tea, and Lancashire Tea.

This session explored the critical role of product trials, particularly during busy times like the festive season. Phil also answered specific marketing challenges from attendees during a Q&A session, offering a wealth of valuable information.

Don’t miss out on this chance to learn from a seasoned expert!

Agenda


   - Introduction
   - Different trial tactics + methods
   - Top tips
   - 'Spilling the tea' with some best-in-class examples
   - Q&A

Speakers


Martin Rothwell

Client Service Director, GottaBe!
GottaBe!

Phil Toms

Head of Marketing, Keith Spicer (Dorset Tea, Tea India, Lancashire Tea)
Keith Spicer (Dorset Tea, Tea India, Lancashire Tea)

Watch the webinar


Sharing their thoughts and knowledge are:

Martin Rothwell

Client Service Director, GottaBe!

Phil Toms

Head of Marketing, Keith Spicer (Dorset Tea, Tea India, Lancashire Tea)