Case study

Grace Foods In-Store Sales Campaign

Grace Foods approached GottaBe! Marketing to support the launch of an instant win sales incentive for their popular drink, Nourishment. The objective was simple – to engage wholesalers and encourage them to stock up on Nourishment in-store, driving awareness and boosting sales across key outlets.

The brief

Engage shop owners across Dhamecha, Parfetts, and Lioncroft stores to drive ROS and engagement in their ‘winning moments’ campaign through brand ambassadors, merchandising, and in-store promotion.

Nourishment wanted to engage shop owners across the country from key London areas such as Croydon, Lewisham, Wembley, Hayes, to Birmingham, Leicester, Liverpool, Nottingham, Manchester, and more!

Grace Foods In-Store Sales Campaign gallery image

Mechanics

To bring the campaign to life, GottaBe! planned and executed 20 targeted store visits during peak trading times, ensuring maximum visibility and engagement with wholesalers.

Our brand ambassadors interacted directly with customers to promote the incentive, encourage purchases, and educate retailers on the benefits of stocking Nourishment. Each store visit was supported by eye-catching POS materials and branded merchandise, helping to strengthen Nourishment’s in-store presence and boost product recall.

Despite the busy store environments, our team adapted seamlessly – adjusting schedules and approaches to ensure every visit delivered impact and left a positive impression with both wholesalers and customers.

Results

The campaign was a huge success, generating such positive engagement and sales uplift that the client returned to launch a follow-up campaign with double the number of store visits!