Case study
VITA Student: Student engagement
Vita Student has changed the face of student accommodation since its launch in 2014. We recognised that a large segment of both domestic and International students wanted a more premium, experience led accommodation that the market was not providing. First class services, amazing events and experiences make Vita Student a unique proposition which has led to full occupancy across our residences and acclaimed industry recognition.
The brief
The aim of this campaign was to promote Vita Student’s new accommodation building in the Southampton area, attract potential residents to schedule viewings, and ultimately secure bookings for the upcoming academic year.
Mechanics
We started by creating and printing flyers and other promotional materials to provide information to potential residents. We also engaged with potential residents in person through our promotional staff and brand ambassadors. The brand ambassadors were stationed in Southampton City Centre and at halls of residence around the city.
Additionally, a digivan drove around the city centre and university campuses, as well as halls of residence. Brochures and additional information were placed in the mailboxes of Southampton halls of residence.
Results
The campaign was highly successful and resulted in;
Over 100 viewings booked
Six confirmed bookings!
Deliverables
Digivan
Promotional Staffing
Printed Materials
Merchandise
Planning & Logistics
Like what you see?
Inspired by Vita Student’s success? Get in touch today to see how we can help your brand create impactful campaigns that drive results.
View some of our other case studies
Just Eat: Iftar Tour
5 locations, 1 truck, and countless smiles – see how our Iftar Tour brought Just Eat riders together with authentic experiences and a true sense of community.
Keith Spicer: BBC Good Food Winter Show 2024
How we helped the Keith Spicer group brew up brand love at the BBC Good Food Show.
Western Union: Yellow Santa Tour 2024
Western Union’s ‘Yellow Santa’ spread festive joy and strengthened community ties through interactive experiences, giveaways, and storytelling.