Tea India: National Geographic Traveller Show

To ensure a standout presence at the National Geographic Traveller Food Festival, GottaBe! Marketing meticulously orchestrated several key elements.

We created printed discount cards for attendees, offering exclusive deals for use on the Tea India website after the event. We also developed educational materials highlighting Tea India’s brand story and the exotic spices featured in their blends, enhancing the attendees’ understanding and appreciation of the brand.

Our merchandising efforts included a diverse array of Tea India-branded items such as t-shirts, jumpers, yoga mats, yoga blocks, teapots, and tote bags, all available for purchase at the event. To further engage attendees, we distributed sample boxes with a selection of Tea India’s flavours and a discount card, encouraging them to enjoy and explore the products at home.

Our promotional staff, comprising two skilled team members, were on hand to brew and serve both hot and iced chai tea in various flavours. They also managed merchandise sales, interacted with attendees, answered queries, and collected valuable consumer feedback to help the brand refine its offerings. Attendees had the chance to sample a range of Tea India’s chai teas, freshly prepared by our team, allowing them to experience the brand’s diverse flavours up close.

To document the event’s energy and engagement, we employed a photographer and videographer who captured extensive visual content. This footage will be used for Tea India’s future promotional efforts, ensuring that the brand’s dynamic presence at the festival is well-represented across various media.