Ramsbury: Festive In-Store Sampling

Our strategy revolved around conducting in-store demonstrations at select Waitrose locations.

The key components of the plan included coordinating promotional staff for these demonstrations, conducting training sessions for both the brand ambassadors and Ramsbury representatives, scheduling demonstration dates with Waitrose Stores, and deploying one brand ambassador per location for seven-hour shifts to offer samples of Ramsbury Gin.

The campaign targeted nine Waitrose stores that were near the distillery, including stores in Abingdon, Andover, Marlborough, Melksham, Newbury, Salisbury, Swindon, Wallingford, and Wantage. This selection was made to leverage the brand’s connection with the local community, which was further amplified by Ramsbury’s offering of educational tours and gin-making courses at their site.