Case study
28 BLACK: In-store & Office Sampling
Splendid Drinks AG located in Luxembourg is an international company that markets 28 BLACK worldwide. The drink has a number of USP’s as it doesn’t contain taurine, artificial colouring or preservatives but has abounding energy and the unmistakable touch of fruit and valuable essential elements of the Brazilian açaí berry.
The brief
To distribute leaflets and product samples to the public at a bustling Dublin shopping centre, at the headquarters of major organisations in the city, and near key retail locations such as Tesco.
Mechanics
Our team built a custom drinks bar and transported it to a Dublin Shopping Centre, where our trained Brand Ambassadors distributed leaflets and offered samples of the 28 Black energy drink. To engage the public, we encouraged them to play interactive games such as Air Hockey and Giant Connect 4, with chances to win prizes. Emphasising 28 Black’s claim to provide 28 hours of energy, we invited those who sampled the drink to compete in the games. We also brought samples to local offices to help boost productivity among employees.
Deliverables
Promotional Staffing
Event Management
Product Sampling
Planning & Logistics
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