Case study
28 BLACK: In-store & Office Sampling
Splendid Drinks AG located in Luxembourg is an international company that markets 28 BLACK worldwide. The drink has a number of USP’s as it doesn’t contain taurine, artificial colouring or preservatives but has abounding energy and the unmistakable touch of fruit and valuable essential elements of the Brazilian açaí berry.
The brief
To distribute leaflets and product samples to the public at a bustling Dublin shopping centre, at the headquarters of major organisations in the city, and near key retail locations such as Tesco.
Mechanics
Our team built a custom drinks bar and transported it to a Dublin Shopping Centre, where our trained Brand Ambassadors distributed leaflets and offered samples of the 28 Black energy drink. To engage the public, we encouraged them to play interactive games such as Air Hockey and Giant Connect 4, with chances to win prizes. Emphasising 28 Black’s claim to provide 28 hours of energy, we invited those who sampled the drink to compete in the games. We also brought samples to local offices to help boost productivity among employees.
Deliverables
Promotional Staffing
Event Management
Product Sampling
Planning & Logistics
Like what you see?
Ready to give your brand a boost? Let’s craft a sampling campaign that gets people talking (and tasting)!
View some of our other case studies
Baked for Buzz: Driving Student Engagement with a Mobile Cookie Activation
How we drove revenue for Fusion Students using our mobile cookie van...
Norton: Taking Over the O2 with UK and European Partners
How we brought Norton and there European partners together for an experience at the O2 like no other...
Grace Foods In-Store Sales Campaign
We successfully ran a sales incentive campaign with Grace Foods which had them coming back for more!