Case study
Back Me Up: Summer Festival
Back Me Up is an insurance provider aimed at 17-49 year olds. The product allows users to insure up to three key items for £15/month – by simply photographing them, and updating its app. The service is offered by the long-established insurer Ageas.
The brief
To engage with Festival Goers, advising them to insure their favourite belongings with Back Me Up’s insurance offerings.
Mechanics
Our Brand Ambassadors provided festival-goers with complimentary sunglasses and toiletries while also assisting with essential festival tasks, including setting up tents and carrying luggage, ensuring a hassle-free experience.
Deliverables
Planning & Logistics
Promotional Staffing
Events Management
Data Capture
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