Case study
Back Me Up: Summer Festival
Back Me Up is an insurance provider aimed at 17-49 year olds. The product allows users to insure up to three key items for £15/month – by simply photographing them, and updating its app. The service is offered by the long-established insurer Ageas.
The brief
To engage with Festival Goers, advising them to insure their favourite belongings with Back Me Up’s insurance offerings.
Solution
Our Brand Ambassadors provided festival-goers with complimentary sunglasses and toiletries while also assisting with essential festival tasks, including setting up tents and carrying luggage, ensuring a hassle-free experience.
Deliverables
Planning & Logistics
Promotional Staffing
Events Management
Data Capture
Like what you see?
Ready to make your brand the headliner? Let’s create an experience that stands out, get in touch today.
View some of our other case studies
Proper Cup of Sampling Success: Dorset Tea
A decade-long partnership helping Dorset Tea connect with consumers, grow distribution, and create memorable brand experiences nationwide.
Learning Beyond the Shop Floor: Norton at Currys' Retailer Events
GottaBe! brought Norton’s presence to life at Currys retailer events through expert staffing, engaging experiences and comprehensive event support.
Stay SMUG: Sampling Tactically to maximise ROI
A Tactical Sampling Campaign which took SMUG into offices and in-front of their core audience