Case study
Fusion Students: Bringing Student Living to Life on Campus
Fusion Students is a leading UK-based provider of purpose-built student accommodation, renowned for creating vibrant, design-led living spaces across major university cities. Their residences blend premium amenities such as gyms, cinema rooms, and communal lounges with a strong focus on wellbeing, community, and sustainability. With locations in cities like London, Liverpool, Nottingham, and York, Fusion offers more than just a place to stay; they deliver an immersive student lifestyle designed to inspire, support, and connect.
The brief
Fusion Students approached GottaBe! Marketing with a bold and unconventional challenge: “We want to create a version of our student accommodation and take it on tour across London universities.”
The objective was to raise brand awareness, increase student engagement, and drive leads through an immersive experience that would replicate the look and feel of Fusion’s student living spaces — all within the busy environment of a university campus.
Mechanics
We developed a mobile experiential stand designed to capture attention and communicate Fusion Students’ unique brand identity. The activation aimed to bring key features of their accommodation offering to life in a fun and engaging way, stopping students in their tracks.
We hit the road, taking the Fusion Students experience to four different universities:
- A faux washing machine installation to reflect communal facilities
- A real bed setup to demonstrate comfort and design
- A basketball court to showcase community and lifestyle
- Prize giveaways to incentivise interaction
- A brand partnership with Jimmy’s Iced Coffee to offer product sampling
When faced with logistical limitations at UCL, which couldn’t accommodate our original 6m x 3m footprint, we quickly adapted the design to a compact 2m x 3m version. This agile reconfiguration maintained the essence of the experience while ensuring compliance with site restrictions, proving that standout brand experiences don’t need a huge footprint to be effective.
Results
The campaign was highly successful with;
High levels of engagement across each activation, with students stopping, interacting, and exploring the stand
Positive feedback from both students and the client, highlighting the impact of an immersive, branded experience
Over 430 leads captured
Deliverables
Concept development and experiential stand design (two scalable formats)
Strategic brand sampling partnership with Jimmy’s Iced Coffee
Full logistics, health and safety, and on-campus activation
Promotional staffing and event management
Branded gamification and prizes
Like what you see?
If you’re ready to go beyond the standard stand and deliver something students will truly remember we can help turn bold ideas into tangible, results-driven experiences.
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