Case study
Candy Can: Street Sampling
Candy Can is an independent brand specialising in sugar-free alternatives, bringing a playful and unique twist to fizzy drinks. The brand’s unconventional flavours make the brand stand out from others on the market.
The brief
Our product sampling campaign with Candy Can was designed to drive brand awareness in the UK (as they’re from across the pond) and promote their limited edition flavour, Toffee Apple, created in collaboration with the hit Warner Bros. film ‘Wonka’.
Mechanics
We took to the streets of three major cities: a busy train station in Birmingham, Manchester’s famous shopping district, and the film premiere in London. We chose to sample at these locations at the weekends due to their high footfall.
At each location, brand ambassadors handed out cans and leaflets whilst wearing branded jackets to stand out… and keep warm! We also utilised specialist branded sampling backpacks to allow the ambassadors to walk around and engage more people.
Results
The activations at the three locations saw us distribute over 13,000 cans and lots of consumer insights!
13,000 cans distributed in three locations
Younger generations favoured the product, and grandparents shared that they intended to buy it for their grandchildren
Many shared that they would now buy the product to drink whilst watching the Wonka film
Deliverables
Promotional Staffing
Brand Ambassadors
Product Sampling
Printing
Logistics
GottaBe! helped us to drive awareness for the Candy Can brand as part of our exclusive partnership with the Wonka movie. Based on their expertise and knowledge, we knew we were in safe hands. The Brand Ambassadors brought energy and passion to the sampling that fit the brand perfectly.
Sat Goshal
Marketing Director
at
HD Brands
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