Case study

Candy Can: Street Sampling

Candy Can is an independent brand specialising in sugar-free alternatives, bringing a playful and unique twist to fizzy drinks. The brand’s unconventional flavours make the brand stand out from others on the market.

The brief

Our product sampling campaign with Candy Can was designed to drive brand awareness in the UK (as they’re from across the pond) and promote their limited edition flavour, Toffee Apple, created in collaboration with the hit Warner Bros. film ‘Wonka’.

Candy Can: Street Sampling gallery image

Mechanics

We took to the streets of three major cities: a busy train station in Birmingham, Manchester’s famous shopping district, and the film premiere in London. We chose to sample at these locations at the weekends due to their high footfall.

At each location, brand ambassadors handed out cans and leaflets whilst wearing branded jackets to stand out… and keep warm! We also utilised specialist branded sampling backpacks to allow the ambassadors to walk around and engage more people.

Results

The activations at the three locations saw us distribute over 13,000 cans and lots of consumer insights!

13,000 cans distributed in three locations

Younger generations favoured the product, and grandparents shared that they intended to buy it for their grandchildren

Many shared that they would now buy the product to drink whilst watching the Wonka film

Deliverables

Promotional Staffing

Brand Ambassadors

Product Sampling

Printing

Logistics

GottaBe! helped us to drive awareness for the Candy Can brand as part of our exclusive partnership with the Wonka movie. Based on their expertise and knowledge, we knew we were in safe hands. The Brand Ambassadors brought energy and passion to the sampling that fit the brand perfectly.