Client

Specsavers logo

OLA Cabs

Ola is an on-demand taxi service, operating via a mobile application. The company has recently decided to start offering their services in the United Kingdom.


Date

10th January - Present

Gallery

Objective

  • To learn more about Ola competitors via mystery shopping
  • To learn more about Ola driver behaviours via spoken assessments
  • To assist with the launch of the UK presence

Mechanics

  • Brand Ambassadors and GottaBe! Staff took mystery shopping trips using Ola competitors
  • GottaBe! Staff and Brand Ambassadors called Ola drivers to conduct spoken assessments

Deliverables


  • Staffing
  • Logistics
  • Ethnic Marketing
  • Recruitment Drives

Outcome

  • Increased brand awareness
  • Rise in driver applications
  • Significant rise in driver onboardings