Client: Norton by Symantec
Norton Security is developed by Symantec the global leader in cybersecurity who has more users than its competitors. Norton software is cross-platform across PC & Apple devices.
Case Study: Norton Roadshow 2016
Date: April 25th to April 29th 2016
> To come up with four Game Room scenarios to train retail staff on Norton products.
> Create a concept that is easily transportable across a number of locations during a week-long roadshow.
> Manage the roadshow, from campaign creative, all the way through to design, implementation and execution.
> Running on the themes of security and viruses, GottaBe! created four Game Rooms to train retail staff on specific areas of Norton software â€“ Zombie Escape, Castle Showdown, Jungle Run and Graffiti Fiends.
> Design, print, create and source a range of components to make a game for each Game Room â€“ including back drops and additional props.
> Plan and run the logistics of each Game Room to four locations across the UK â€“ Reading, Southampton, Bristol and Cardiff.
> Provide Brand Ambassadors at each location as well as the logistics of GottaBe! staff.
> Design, source and manage bespoke Norton Roadshow website for retail staff to register on.
> Send out newsletters to retail staff to encourage them to register for the Norton Roadshow and remind them of their attendance.
> Register and assist retail staff during, between and after the event.
> Campaign creative
> Set and game design, build, sourcing
> Promotional Staffing â€“ Brand Ambassadors
> Website design
> Film and editing (including GoPro)
> Printing services
> Merchandise production
> Events management
> Uniform production
“GottaBe! were great throughout the process â€“ they were very easy to work with, went over & above to help, and took responsibility for delivering what we agreed in full, on budget & on time
I wouldnâ€™t hesitate to use them again or recommend them to others who want a dependable event execution agency”
Ben Cannon, Marketing Manager, Norton UK