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Case study

Norton by Symantec

DateApril 25th to April 29th 2016
Case studyNorton Roadshow 2016
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Client nameNorton by Symantec

Norton Security is developed by Symantec the global leader in cybersecurity who has more users than its competitors. Norton software is cross-platform across PC & Apple devices.


  • To come up with four Game Room scenarios to train retail staff on Norton products.
  • Create a concept that is easily transportable across a number of locations during a week-long roadshow.
  • Manage the roadshow, from campaign creative, all the way through to design, implementation and execution.

  • Running on the themes of security and viruses, GottaBe! created four Game Rooms to train retail staff on specific areas of Norton software – Zombie Escape, Castle Showdown, Jungle Run and Graffiti Fiends.
  • Design, print, create and source a range of components to make a game for each Game Room – including back drops and additional props.
  • Plan and run the logistics of each Game Room to four locations across the UK – Reading, Southampton, Bristol and Cardiff.
  • Provide Brand Ambassadors at each location as well as the logistics of GottaBe! staff.
  • Design, source and manage bespoke Norton Roadshow website for retail staff to register on.
  • Send out newsletters to retail staff to encourage them to register for the Norton Roadshow and remind them of their attendance.
  • Register and assist retail staff during, between and after the event.

  • Campaign creative
  • Set and game design, build, sourcing
  • Promotional Staffing – Brand Ambassadors
  • E-marketing
  • Website design
  • Film and editing (including GoPro)
  • Printing services
  • Merchandise production
  • Logistics
  • Roadshow
  • Events management
  • Uniform production

GottaBe! were great throughout the process – they were very easy to work with, went over & above to help, and took responsibility for delivering what we agreed in full, on budget & on time. I wouldn’t hesitate to use them again or recommend them to others who want a dependable event execution agency.
Ben Cannon, Marketing Manager, Norton UK