Lancashire Tea
Client nameLancashire Tea
Lancashire Tea is an English brand of tea, under the Keith Spicer umbrella who we've worked with for nearly a decade, based in Earlestown, Merseyside. The brand is best known for its classic taste, aptly named the "Cracking Brew."
Objective
Lancashire Tea aimed to gain a deeper understanding of consumer opinions on taste, quality, and packaging. Additionally, the brand sought to raise awareness beyond its traditional Lancashire market, targeting new regions where potential customers might be unfamiliar with the brand. This dual focus on consumer feedback and brand awareness was central to the campaign.
Mechanics
To gather meaningful insights, we launched an Office Sampling campaign, previously successful with Dorset Tea. To boost brand awareness, we expanded the campaign to 20 offices across five counties, reaching over 9,000 people.
We used our software, The Loop, to gather honest feedback from Office Champions, incentivising participation. Posters were also displayed around office buildings to inform employees about the promotion.
Outcome
The campaign was highly effective, with 2,500 ‘cracking brews’ sampled across 20 offices, reaching over 9,000 people. It increased product visibility and generated valuable consumer insights. With 177 detailed responses, the brand gained a clearer understanding of consumer preferences and how Lancashire Tea compared to competitors.
Examples like this show the power our Office Sampling solution can give to brands. In the relaxed office environment, individuals can fully engage with the sample and provide feedback, making them more receptive to freebies. For Lancashire Tea, this approach effectively introduced the product into areas where competitors are popular, penetrating key markets and gaining valuable consumer insights.
Deliverables
- Logistics
- Data Capture
- Office Sampling
Gallery
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