Case study

Dorset Tea



Logo for “Dorset Tea”
Client nameDorset Tea
Founded in 1934 by Keith Spicer, Dorset Tea is a British tea brand offering a number of products designed to add sunshine to your day. From the humble beginning where Keith would blend teas in his Bournemouth kitchen to now being a leading tea brand in the UK Dorset Tea and part of Tea India, GottaBe! is proud to have worked with both brands for a number of years. During our relationship we have seen a number of product sampling events as well as larger event management for the brand.
Date25th APRIL 2016 TO PRESENT
Case studyProduct Sampling & Event Management
Objective

The objective of our campaigns with Dorset Tea is to raise awareness of the brand, particularly in their native county of Dorset! This may be either through small product samplings in local beauty spots or coordinating activities to increase brand presence at larger events. Be sure to keep your eye out for the caravan in future!

Mechanics

For product sampling promotions we will work alongside Dorset Tea to select some of the best locations along the beautiful Dorset Coast to travel to and distribute product samples, promote merchandise and other Tea products. We will pitch up with our Dorset Tea branded caravan and delight customers with a cup of tea and a chat about the brands. It is a great way to spread the word about the brand and its beginnings, it is also always lovely to give away a cup of sunshine.

We also work alongside Dorset Tea at larger events, again the caravan will be there and so will we. We work with the brand to handpick and book pitches at events that are perfect for their target audience. We will leave no stone unturned when it comes to suggesting events that fit with the brand.

Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Logistics
  • Roadshow
  • Product Sampling
  • Event Management
We have used GottaBe! to staff our Dorset Tea branded trailer at the events we have taken part in this year in Dorset. They have been very easy to work with, took care of all the logistics and staffing requirements for each event allowing for a successful road show for Dorset Tea. I wouldn’t hesitate to use them again or recommend them to others who want a dependable event execution agency
Lisa Worthington, Head of Marketing, Keith Spicer Ltd
Interested in what we can do for you? Get in touch!