Dorset Tea Experiential Sampling

Client: Dorset Tea

Dorset Tea are a tea company, offering 14 different kinds of tea, these vary from  Strawberries and Cream flavoured, Camomile, Blackberry and many more. Dorset Tea was founded in 1934 by Keith Spicer who started blending teas in his kitchen in Bournemouth, he would deliver teas on his bike to different businesses and in 2009 Dorset Tea was created to celebrate Keith’s work.


Case Study: Dorset Tea Unit – Events and Sampling


Date: April to October 2017


The Objective:

> Drive awareness of Dorset Tea products and branded merchandise such as enamel and China mugs, kitchen towels at various events along the South Coast as well as through sampling at various beauty spots along the A35 and Jurassic Coast

> Encourage members of the public to try out Dorset Tea’ range of teas including ice teas



> Provide a team of Brand Ambassadors and Event Managers to represent Dorset Tea’ at various events.

> Brand Ambassadors to sample and encourage members of the public to buy boxes of Dorset Tea and branded merchandise.

> To bring together all Brand Ambassadors to a group training, going over the products, sales techniques and reporting procedures.

> Weekly reporting and feedback to the client

> Stock management

> Branded merchandise creation


How Did We Do?

> 7,250 samples of ice tea sampled

> 3,450 cups of Dorset Tea sold

> 850 boxes of Dorset Tea sold

> 10,320 F2F contacts


GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Sales

> Logistics and Storage

> Group Training

> Merchandise Creation



“We have used GottaBe! to staff our Dorset Tea branded trailer at the events we have taken part in this year in Dorset. They have been very easy to work with, took care of all the logistics and staffing requirements for each event allowing for a successful road show for Dorset Tea. I wouldn’t hesitate to use them again or recommend them to others who want a dependable event execution agency.”

Lisa Worthington, Head of Marketing, Keith Spicer Ltd