Blog

: Experiential Marketing

Featured image for “Top 5 Valentine’s Day Marketing Campaigns of 2024”

22nd February 2024
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Experiential Marketing
Influencer marketing
Marketing Strategy
News

Top 5 Valentine’s Day Marketing Campaigns of 2024


At GottaBe!, we’re all about creating experiences that resonate with audiences… and what better time to do that than Valentine’s Day? Read our blog post for this year’s top campaigns....
Featured image for “Beyond Screens: Why Businesses are Embracing In-Person Marketing Again”

5th February 2024
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Experiential Marketing
Field Marketing

Beyond Screens: Why Businesses are Embracing In-Person Marketing Again


Learn the importance of brands creating impactful face-to-face experiences with their consumers!...
Featured image for “Brand Activations VS Experiential Marketing: What’s the difference?”

24th January 2024
 / 
Experiential Marketing
Insights

Brand Activations VS Experiential Marketing: What’s the difference?


This blog post explores brand activation and experiential marketing, their features, and how they contribute to a brand’s growth...
Featured image for “The Dos and Don’ts of Experiential Marketing”

13th November 2023
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Experiential Marketing

The Dos and Don’ts of Experiential Marketing


Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...
Featured image for “Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality”

20th September 2023
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Digital Marketing
Experiential Marketing

Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality


A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...
Featured image for “<strong>5 Ways to create a brand experience utilising product sampling</strong> ”

13th March 2023
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Experiential Marketing

5 Ways to create a brand experience utilising product sampling 


There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...
Featured image for “3 Brilliant Product Sampling Examples in 2022. ”

9th January 2023
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Events
Experiential Marketing
Field Marketing

3 Brilliant Product Sampling Examples in 2022. 


What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
Featured image for “<strong>5-ways brand ambassadors can enhance your promotions</strong> ”

7th November 2022
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Experiential Marketing
Field Marketing

5-ways brand ambassadors can enhance your promotions 


What is a brand ambassador?  The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...
Featured image for “Cracking the code behind experiential marketing”

18th August 2022
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Experiential Marketing

Cracking the code behind experiential marketing


During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
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Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “How Aldi is dominating the internet through marketing”

10th July 2022
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Digital Marketing
Experiential Marketing

How Aldi is dominating the internet through marketing


We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
Featured image for “How to utilise an omnichannel marketing strategy!”

23rd June 2022
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Digital Marketing
Experiential Marketing

How to utilise an omnichannel marketing strategy!


Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
Featured image for “GottaBe! top 10 locations for F2F this summer”

25th May 2022
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Experiential Marketing
Field Marketing

GottaBe! top 10 locations for F2F this summer


Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...
Featured image for “Why Experiential Events should be part of your B2B marketing strategy in 2022 ”

23rd March 2022
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Events
Experiential Marketing
Field Marketing

Why Experiential Events should be part of your B2B marketing strategy in 2022 


During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...
Featured image for “How do consumers see festival sampling?”

8th February 2022
 / 
Events
Experiential Marketing
Field Marketing

How do consumers see festival sampling?


Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...