Blog

Discover 5 innovative examples of brand engagement at music festivals. Learn how to create memorable experiences and boost brand visibility at the UK’s top festivals. Ideas you can steal for your next campaign!...

The sun is out, the people are out, and your products should be too! Summer is the best time to get your brand in hands and make lasting connections with consumers....

At GottaBe!, we’re all about creating experiences that resonate with audiences… and what better time to do that than Valentine’s Day? Read our blog post for this year’s top campaigns....

Learn the importance of brands creating impactful face-to-face experiences with their consumers!...

This blog post explores brand activation and experiential marketing, their features, and how they contribute to a brand’s growth...

Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...

A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...

There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...

What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...

What is a brand ambassador?  The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...

During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...

Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...

We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...

Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....

Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...