5-ways brand ambassadors can enhance your promotions 

What is a brand ambassador? 

The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors who deliver face-to-face campaigns. It is important to recognise that there are online brand ambassadors - often influencers or celebrities who are paid to become the face of a brand/ product to boost sales and raise awareness. Whilst they are not too dissimilar to F2F brand ambassadors, here at GottaBe! we choose our BA’s based on their skills, not on who they are. It is your brand that they are representing, so therefore it is your brand they will use to attract audiences. That is why we strive to ensure our BA’s are talented in what they do so you can see the best results from your activations.  

If your brand wanted to bring on digital brand ambassadors or connect with influencers through collaboration, then this is something we could also assist with.  

GottaBe! has a pool of over 4,000 Brand Ambassadors across the UK who speak 45 languages. So, no matter the audience you try to reach, we have the right BA for you. No matter the activation, GottaBe!’s brand ambassadors come from various backgrounds, which means they have a unique set of skills to connect with consumers.  

How do BA's improve your brand connections? 

1. Brand Ambassadors humanise your brand connections  

People like to buy from people because it adds security to purchase, and research by the Edelman Trust Barometer found that customers perceive staff as more trustworthy than corporate marketing. As BA's become the face of your brand during the short activation period, they build on your brand purpose and showcase your brand's personality directly to the consumer putting a face behind the name. 

2. They understand the best ways to engage audiences 

Brand ambassadors typically promote several brands every month so they understand how best to engage with consumers effectively. Their history of customer-facing roles means they know precisely how to adapt to each situation and engage various audiences.  

3. Social butterflies 

GottaBe!'s BA's come from various backgrounds, including acting, cabin crew and students. They love what they do not only because it is flexible but because it allows them to talk to people, and being the social butterflies they are, they are the perfect choice for starting conversations.  

Brand awareness and personality are easily shared as the brand ambassadors provide the consumer with instant communication.  Through that platform, consumers can speak to your brand directly, making them more likely to build bonds that will last a lifetime when accompanied by an engaging and memorable activation.  

4. Quick learners  

Brand ambassadors move between activations, which often run for short periods. But this does not affect their ability to soak up all the essential brand knowledge needed to deliver your campaign. Our booking and talent team work closely with both the BA's and account managers/clients to ensure that all the relevant information is provided before each campaign.  

5. Stand out from the crowd 

Each day consumers are exposed to around 10,000 advertisements. A strong team or individual can break through that monotony with their bubbly personality speaking directly to consumers.  

If this isn't enough to convince you, why not find out more about including brand ambassadors in your upcoming campaigns? Our team are on hand to deliver the solutions to your marketing challenges, and with our support, your campaigns will get people talking. To find out more or to enquire about our services, contact GottaBe! today. One of our friendly team members will discuss the different possibilities available.   

If this isn't enough to convince you, why not find out more about including brand ambassadors in your upcoming campaigns? Our team are on hand to deliver the solutions to your marketing challenges, and with our support, your campaigns will get people talking. To find out more or to enquire about our services, contact GottaBe! today. One of our friendly team members will discuss the different possibilities available.