What is Influencer Marketing?
Influencer marketing is one of the fastest-growing digital marketing strategies, the strength of influencers resides in their followers’ trust across social platforms, whether that be TikTok, Instagram, LinkedIn, or Facebook. The potential reach that comes with using influencers in a marketing strategy is why it is a key service in our Attract Solution. Influencer marketing enables businesses to enter that circle of trust naturally.
Influencer marketing is becoming increasingly popular as a marketing strategy due to its ability to drive brand awareness and engagement, with a growing sector valued at £12.57 billion in 2022. The most difficult task for brands is identifying influencers who are aligned with their brand and audience in order to develop a long-term investment that impacts sales.
This is where we come in.
We build and implement one-of-a-kind social media influencer marketing campaigns. We recognise that each company has its specific DNA, brand narrative and audience. We pledge to uphold them when picking the ideal influencer to represent your brand. We provide a solution that will activate influencer marketing campaigns on platforms like YouTube, Instagram, Snapchat, TikTok, and others. The GottaBe! approach to influencer marketing produces genuine, measurable outcomes that will attract customers to your business by combining data, insight, and creativity.
We create unique Influencer Media Packs in relation to your specific product and brand, inclusive of everything you need to know about a variety of influencers in order to make the best decision of who to use for your campaign.
If you would like to find out more about starting an influencer campaign with GottaBe! then please feel free to get in touch here.
Benefits of Influencer Marketing
- Influencers have worked hard to build trust and credibility with their followers. They have often created a highly engaged audience who enjoy following them and the brands they use and share.
- Reach global audiences very quickly – people all around the world could now learn of your product and brand.
- Saves time on creating standard marketing campaigns i.e. speaking to focus groups and conducting market research, as the influencer’s stats can tell you all you need to know in your selection process.
- Relevant audiences in terms of demographics, interests and hobbies are reached instantly.
- Cost effective – it can be considered a small cost to pay to widely reach your target audiences and more!
Facts & Figures
- 931 new followers following our Client in a single day, thanks to the relationship with an influencer.
- Over 150,000 Instagram views across 4 different influencers.