Blog
The summer is a crazy time for any marketer, let alone those who play in the student space. Whether it’s being deep in festival and holiday seasons or ramping up to graduations and looking ahead to the next academic year, it truly never stops. We’re here to make sure you haven’t missed any of the fantastic material we’ve put out over a busy summer period so far.
Marketing to Students
Marketing to students is often seen as straightforward - show up at Freshers’ Week, offer some freebies, collect some data and call it a day. In reality, it’s a far more nuanced audience. Students are diverse, value-conscious, and heavily influenced by relevance and authenticity.
If you want to connect meaningfully (and drive real results), this blog gives you THE 5 things to consider before jumping into the thick of it.
Planning for Freshers
When it comes to planning Freshers, expectations are extremely high and students are looking for more than just nights out and free pens… they want experiences. Here’s your refresher on what you need to know to make your brand unforgettable at Freshers.
Our Favourite Student Promotions
At GottaBe!, student activations are about more than tents, freebies and flyers. They’re about creating standout moments on campus that feel relevant, memorable and genuinely worth stopping for.
This blog will take you through three of our favourite student activations that we’ve been involved in that truly delivered rockstar results – and why they worked. Who knows, it may just spark that bit of creativity you’ve been looking for!
Fusion Student Case Studies
Our Fusion projects are some of our favourites, it’s got to be said. From the concept to delivery and results, they really did tick every box when it comes to marketing that gets you (and your audience!) excited.
Baked for Buzz (cookie van) – Here
Bringing Student Living to Life - Here
Domino’s doing Freshers Right…
Everyone knows Domino’s shows up on campus every year at every university – we’re proud to have been part of that success.
Dominoes at Freshers - Here
Student Calendar 26/27
We’ll be releasing our Student Calendar for the 2026/27 academic year soon. Imagine your student marketing guru for the whole year – special days, months, periods, events, angles and facts. Something to keep you across everything that’s going on for one of your key audiences.
Be sure to register your interest here to receive it when it drops.
More to come
Continue to check back as we update this page with more content over the following weeks.
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5 Things to Consider When Marketing to Students
Setting the scene Marketing to students is often seen as straightforward - show up at Freshers’ Week, offer some freebies, collect some data and call it a day. In reality, it’s a far more nuanced audience. Students are diverse, value-conscious, and heavily influenced by relevance and authenticity. If you want to connect meaningfully (and drive real results), here are five
Freshers Refresher: Need to Knows Before Planning for 2026 Freshers
When it comes to planning Freshers 2026, one thing is clear: expectations are higher than ever. Students want more than just nights out and free pens… they want experiences. Here’s your refresher on what you need to know to make your brand unforgettable at Freshers. 1. Think experience, not just moments Freshers today want experiences they can share. Go above and beyond the boring spin-the-wheel and standard stalls or sponsorships and create interactive brand experiences that make
The New Rules of Student Engagement: Where to Meet Students in 2026
Rule #1: Be where students already are – not where brands expect them to be Instagram Remaining the most used social platform among students, with over 61% using it more than once a day. It’s where students; For brands, Instagram is your shop window, not just a content channel. This is where you can get your product in front of