Beyond Screens: Why Businesses are Embracing In-Person Marketing Again
5th February 2024
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A recent survey showed that 94% of the “online generations” (millennials and Gen Z) are planning to attend an in-person events. This indicates that people are increasingly seeking real-life experiences and face-to-face engagement despite our digital era.
This post will explore the many reasons why your brand should invest in face-to-face marketing strategies and offline channels this year to see success.
Trust
Trust is a critical factor in consumer purchasing decisions.
Brand Ambassadors can build trust by offering information, answering questions, and nurturing a genuine connection between the brand and the consumer.
We reckon people trust other people more than they do chatbots and automated messages.
Social Media
In any successful marketing strategy, the virtual and the real-life experience must also find a way to combine seamlessly.
Your brand’s presence in person can help to promote online interactions, such as user-generated content (UGC), photos, and videos.
Feedback & Unique Insights
In-person experiences allow you to gather valuable feedback from consumers in real time!
This information can be used for product improvement, marketing strategy adjustment, and customer service enhancement through surveys, observations, or incentivised feedback forms.
Our Office Sampling solution champions this idea and drives actionable consumer insight through short bespoke questionnaires.
Personalisation
Face-to-face interactions provide personalisation and connection that online marketing and AI tools cannot replicate.
Our brand ambassadors are… human. They can read a room and adjust their tone of voice and body language, depending on the individual. For example, their demeanour would be very different when talking to an elderly participant than a Gen Z participant.
This isn’t easy to get right when operating solely online.
Memorable experiences
One of the critical objectives of a brand experience event is to create memorable, unique, and immersive experiences for attendees.
Face-to-face ambassadors ensure these experiences are engaging, memorable, and aligned with the brand’s values.
Some of our most memorable experiences in life are created alongside other people; why not replicate that with your brand?
Diversity and inclusion
Having experienced and talented brand ambassadors allows you to adapt to the audience at each event, making it possible to reach diverse demographics and tailor messaging to different consumer segments.
Our sister brand, GottaBe! Ethnic, has a team of brand ambassadors that can speak up to 45 different languages.
Competitive advantage
In crowded markets, the ability to create a unique and unforgettable brand experience can give a brand a competitive edge.
If you’d like to explore the use of brand ambassadors for your next campaign, get in touch today by clicking here.