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What this article covers
Lyca Mobile, a leading PAYG international SIM card provider with over 30 million customers and a new one joining every 2 seconds have been working with
GottaBe! to successfully promote their new offer - 1p per minute for calls to landlines and mobile phones in many destinations, including China, India, Lithuania and Poland.
The field marketing activity, where a team of Brand Ambassadors have been handing out Lyca Mobile SIM cards along with some promotional merchandise happened outside train stations, community events in and around London, Bristol, Birmingham, Manchester to name a few.
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