Blog
What this article covers
Lyca Mobile, a leading PAYG international SIM card provider with over 30 million customers and a new one joining every 2 seconds have been working with
GottaBe! to successfully promote their new offer - 1p per minute for calls to landlines and mobile phones in many destinations, including China, India, Lithuania and Poland.
The field marketing activity, where a team of Brand Ambassadors have been handing out Lyca Mobile SIM cards along with some promotional merchandise happened outside train stations, community events in and around London, Bristol, Birmingham, Manchester to name a few.
Other blogs you might like
The Summer Student Roundup
The summer is a crazy time for any marketer, let alone those who play in the student space. Whether it’s being deep in festival and holiday seasons or ramping up to graduations and looking ahead to the next academic year, it truly never stops. We’re here to make sure you haven’t missed any of the fantastic material we’ve put out
5 Things to Consider When Marketing to Students
Setting the scene Marketing to students is often seen as straightforward - show up at Freshers’ Week, offer some freebies, collect some data and call it a day. In reality, it’s a far more nuanced audience. Students are diverse, value-conscious, and heavily influenced by relevance and authenticity. If you want to connect meaningfully (and drive real results), here are five
The New Rules of Student Engagement: Where to Meet Students in 2026
Rule #1: Be where students already are – not where brands expect them to be Instagram Remaining the most used social platform among students, with over 61% using it more than once a day. It’s where students; For brands, Instagram is your shop window, not just a content channel. This is where you can get your product in front of