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What this article covers
Ahmad Tea - the world's premium tea brand - has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor.
Our Brand Ambassadors has to merchandise the stores with hanging boards, open/close signs, shelf talkers and leaflets with information about the products on offer.

The aim of the activity was to raise brand awareness and presence of Ahmad Tea within the retail environment.
GottaBe! was not only responsible for planning and executing the merchandising activity but also producing all of the POS materials used during this campaign.
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