Blog
What this article covers
Ahmad Tea - the world's premium tea brand - has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor.
Our Brand Ambassadors has to merchandise the stores with hanging boards, open/close signs, shelf talkers and leaflets with information about the products on offer.
The aim of the activity was to raise brand awareness and presence of Ahmad Tea within the retail environment.
GottaBe! was not only responsible for planning and executing the merchandising activity but also producing all of the POS materials used during this campaign.
Other blogs you might like
Building Social Amplification into Festival Sampling
Brands invest heavily in festival sampling campaigns to put products directly into consumers' hands. They distribute thousands of samples, have hundreds of conversations, and create plenty of memorable interactions. But what if your festival activation could do more than just reach the people standing in front of you? The real opportunity lies in extending your reach beyond that exact moment
5 Product Categories That Shine During the Holiday Season
The festive period is unlike any other retail moment. Shoppers are often more discovery-led and open to new products than at any other time of year. Whether they're buying gifts, hosting gatherings, attending parties, or indulging in a little self-care after a busy season, consumers are actively seeking products that enhance the festive experience. This makes product sampling an extremely
How to Measure Tactical Sampling Beyond Samples Distributed
For many brands, the success of a sampling campaign is often summarised by a single measurement, the number of samples distributed. While this metric is useful for measuring reach, it only tells part of the story. As marketers, with greater pressure to demonstrate ROI, it's important to look beyond distribution numbers and focus on what happens next. Product Trial: Did