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The summer is a crazy time for any marketer, let alone those who play in the student space. Whether it’s being deep in festival and holiday seasons or ramping up to graduations and looking ahead to the next academic year, it truly never stops. We’re here to make sure you haven’t missed any of the fantastic material we’ve put out

Setting the scene Marketing to students is often seen as straightforward - show up at Freshers’ Week, offer some freebies, collect some data and call it a day. In reality, it’s a far more nuanced audience. Students are diverse, value-conscious, and heavily influenced by relevance and authenticity. If you want to connect meaningfully (and drive real results), here are five

Rule #1: Be where students already are – not where brands expect them to be Instagram Remaining the most used social platform among students, with over 61% using it more than once a day. It’s where students; For brands, Instagram is your shop window, not just a content channel. This is where you can get your product in front of