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Setting the scene Marketing to students is often seen as straightforward - show up at Freshers’ Week, offer some freebies, collect some data and call it a day. In reality, it’s a far more nuanced audience. Students are diverse, value-conscious, and heavily influenced by relevance and authenticity. If you want to connect meaningfully (and drive real results), here are five

Rule #1: Be where students already are – not where brands expect them to be Instagram Remaining the most used social platform among students, with over 61% using it more than once a day. It’s where students; For brands, Instagram is your shop window, not just a content channel. This is where you can get your product in front of

What have we won? We're delighted to announce we've been awarded both a winner and a runner-up award at the HSBC and FSB Small Business Growth Awards for the South and Thames Valley region. The agencies GottaBe! Ethnic arm, won in the Diversity & Inclusion Award category for South and Thames Valley, while its brand experience and sampling division of