Hello world!

October 1st 2025 marks a major turning point for food and drink marketing in the UK. The long-anticipated HFSS (High Fat, Sugar, and Salt) regulations are just months away from going live — and for many brand managers, that means it’s time to revisit your marketing playbook. Gone are the days of blanket digital ads and front-of-store promotions for certain products.

Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there's no better time to celebrate their journey and achievements.

At GottaBe!, we’re all about creating experiences that resonate with audiences... and what better time to do that than Valentine's Day? Read our blog post for this year's top campaigns.