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For many brands, the success of a sampling campaign is often summarised by a single measurement, the number of samples distributed. While this metric is useful for measuring reach, it only tells part of the story. As marketers, with greater pressure to demonstrate ROI, it's important to look beyond distribution numbers and focus on what happens next. Product Trial: Did

The summer is a crazy time for any marketer, let alone those who play in the student space. Whether it’s being deep in festival and holiday seasons or ramping up to graduations and looking ahead to the next academic year, it truly never stops. We’re here to make sure you haven’t missed any of the fantastic material we’ve put out

Setting the scene Marketing to students is often seen as straightforward - show up at Freshers’ Week, offer some freebies, collect some data and call it a day. In reality, it’s a far more nuanced audience. Students are diverse, value-conscious, and heavily influenced by relevance and authenticity. If you want to connect meaningfully (and drive real results), here are five