Blog
What this article covers
From April through to September, the cute and vintage Dorset Tea Unit has been travelling around the beautiful South Coast. The GottaBe! team along with the Brand Ambassadors went along with the trailer attending many events including the Dorset Knob Throwing Festival, Weymouth Sea Food Festival, The Rock Lyme Regis Sea Food and Bournemouth Air Festival.
The Dorset Tea Unit travelled across the beautiful Jurassic Coast promoting and sampling their refreshing tea which comes in a variety of unique flavours. The events and festivals were a perfect way for the local tea company to promote itself to the local community as well as tourists. During the campaign, Brand Ambassadors were also highlighting that Dorset Tea is versatile by demonstrating it as an iced tea.
The events also featured branded merchandise such as a deck chair for the public to sit on and enjoy their tea samples. Furthermore, as part of an experiential campaign, the Dorset Tea Unit appeared a few times at Abbotsbury Hill, a known beauty spot, where people could enjoy their tea with a view. Tea was also sampled in lay-bys, in particular the A35, which allowed thirsty motorists to stop off and take a break with a refreshing cup of tea.
Experiential marketing is a great way to gain attention to your brand as it involves public involvement meaning that there is more chance of people remembering.
If you would like to promote your brand in an exciting way like Dorset Tea, please don’t hesitate to contact us on 02380 634 283 or by emailing: hello@gottabemarketing.co.uk
Story written by Shannon Dunne, Account Support Executive at GottaBe!.
Other blogs you might like
From Talent to Execution: The Guide to Promotional Staffing
Promotional staffing isn’t just a line item, it can gain you a real strategic advantage. When brands overlook it, things can get complicated fast, activations can end up losing meaning and all of the benefit along with it. But none of us work in the industry for the logistical nightmares and endless planning… For that reason, this is your one-stop
Your Summer 2025 activation checklist
Summer 2025 may feel far off, but for most brand marketers, the planning has already started! Whether you're targeting students wrapping up the academic year, families on holiday, city centre shoppers, or festival crowds, a smart activation strategy is key. We specialise in creating meaningful, high-impact Brand Experiences that connect brands with consumers in real time. Here's your essential Summer
Top Three Effective Product Sampling Strategies for Health Food Brands
Top product sampling tips health brands can use to make their products stand out to their consumers. These tips would help you reach the right people at the right time and place.