Case study

The 5 Nortoneers: The Secret to Norton's Retailer Engagement

Norton is one of the biggest brands when we talk about cybersecurity as part of the wider Gen group, which also boasts Avast, LifeLock, Avira, AVG and CCleaner. Their goal is to keep consumers and small businesses safe in the digital world through solutions designed to protect devices, identities, and online privacy.

We’re proud to call Norton a long-term client of ours, having now supported them for over 10 years.

The brief

Norton needed to strengthen its presence across key UK retail and partner channels. The objective was to increase brand visibility, ensure retailer compliance, and provide product education whilst building stronger relationships with them. To support these goals, Norton needed an experienced agency partner capable of overseeing the entire project.

The 5 Nortoneers: The Secret to Norton's Retailer Engagement gallery image

The Solution

We’ve hired, trained, and managed a team of five sales representatives responsible for all aspects of retail engagement, including maintaining brand standards through store visits, providing up-to-date POS materials, and educating staff on the latest brand and product updates. They also deliver ongoing training and support to employees working within stores that stock Norton products, ensuring standards are upheld after each visit.
The team regularly visits John Lewis, Currys, TGJones, independent retailers, IT distributors, and telecom partners such as EE to perform their roles.
They also regularly attend retailer events to engage with partners, share the latest Norton news, and strengthen relationships. We support them with attention-grabbing event stands and materials designed to maximise engagement.

GottaBe! is this team’s one-stop shop for everything they need:

Onboarding and Management
• Managing HR needs
• Activity and time reporting
• Ongoing training throughout the contract
• Uniform and dress code compliance
• Dedicated company phones

Merchandising and Promotional Activities
• Design, source and supply of merchandise (POS materials, promotional materials, and branded merchandise for events)
• Storage of all Norton inventory
• Information on promotional activities

Marketing and Events
• Creative solutions – development of bespoke games and activities based on Norton’s latest product releases, helping the team not only stand out from the crowd but also engage their audience in new and exciting ways.
• Event stand design, production, and delivery – As an experiential and sampling agency, we provide the expert personnel and creative support the team needs to deliver exceptional results.

Results

Through a fully managed retail field team, Norton has strengthened its presence across key UK retail partners. Regular store visits, product training, merchandising support, and event engagement have increased brand visibility, improved retailer knowledge, and helped maintain consistent standards across the network, creating stronger and more effective retail sales channels.