Tea India
Client nameTea India
Tea India, a distinguished brand under Keith Spicer, is renowned for its authentic and high-quality Indian teas. Drawing from decades of expertise, Tea India offers a rich variety of blends that capture the essence and tradition of Indian tea culture. As a trusted partner, GottaBe! Marketing has proudly collaborated with Keith Spicer for nearly a decade, supporting their brands, including Tea India, in bringing the finest teas to the UK market and beyond.
Objective
We chose the National Geographic Traveller Food Festival for Tea India because it provided an ideal platform to connect with a diverse and enthusiastic audience of food and travel enthusiasts. The festival, renowned for celebrating global cuisines and cultural experiences, was a perfect fit for showcasing Tea India’s authentic Indian teas.
Tea India aimed to increase brand awareness among their current customer base and attract new potential customers. The target audience at the event—individuals passionate about exploring new tastes and cultural stories—matched Tea India’s brand perfectly. This facilitated meaningful engagement, as attendees were eager to discover and savour the rich flavours that Tea India offers.
Additionally, we recognised this event as an effective opportunity to gather raw consumer feedback about the brand and its products, helping to enhance brand visibility and understanding within a highly relevant crowd.
Mechanics
To ensure a standout presence at the National Geographic Traveller Food Festival, GottaBe! Marketing meticulously orchestrated several key elements.
We created printed discount cards for attendees, offering exclusive deals for use on the Tea India website after the event. We also developed educational materials highlighting Tea India’s brand story and the exotic spices featured in their blends, enhancing the attendees’ understanding and appreciation of the brand.
Our merchandising efforts included a diverse array of Tea India-branded items such as t-shirts, jumpers, yoga mats, yoga blocks, teapots, and tote bags, all available for purchase at the event. To further engage attendees, we distributed sample boxes with a selection of Tea India’s flavours and a discount card, encouraging them to enjoy and explore the products at home.
Our promotional staff, comprising two skilled team members, were on hand to brew and serve both hot and iced chai tea in various flavours. They also managed merchandise sales, interacted with attendees, answered queries, and collected valuable consumer feedback to help the brand refine its offerings. Attendees had the chance to sample a range of Tea India’s chai teas, freshly prepared by our team, allowing them to experience the brand’s diverse flavours up close.
To document the event’s energy and engagement, we employed a photographer and videographer who captured extensive visual content. This footage will be used for Tea India’s future promotional efforts, ensuring that the brand’s dynamic presence at the festival is well-represented across various media.
Outcome
The event was highly successful for the brand with;
- Nearly 2000 cups of chai were sampled over just two days
- Sales from product and merchandise
- Tonnes of feedback from consumers – see the embedded video
- Photography and videography to be used from the event
Deliverables
- Promotional Staffing – Brand Ambassadors
- Product Sampling
- Merchandising
- Photography
- Videography
Video
“Working with GottaBe! for the National Geographic Traveller Food Festival was an outstanding experience from start to finish. Abbie, Aisha, Simone, and John were exceptional in their roles, ensuring every detail was meticulously handled. Their support and dedication made the entire process seamless and stress-free. The event was a resounding success, with nearly 2000 cups of chai sampled, sales from products and merchandise, and invaluable feedback from consumers. GottaBe! feels like a true extension of our team, and their unwavering commitment to excellence is something we genuinely appreciate. We absolutely love working with them and look forward to many more successful collaborations in the future.”Naomi McCann - Brand Manager at Tea India
Gallery
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