Case study

Rekorderlig



Logo for “Rekorderlig”
Client nameRekorderlig
Rekorderlig is a well-known cider brand originating from Sweden. The now household cider brand is stocked right across the UK in bars, supermarkets and even small corner shops. Their cider is available in many different flavours ranging all the way from traditional Apple to exotic flavours such as Passion Fruit and Wild Berries.
DateJuly 2015
Case studySampling – Ideal Collection, Summer Fête Chichester Marina
Objective

We worked with Rekorderlig at the Summer Fete in Chichester Marina. The objective of the campaign was to sample two flavours of Rekorderlig Cider and work at the fete to drive footfall to our unique pitch location, The Rekorderlig Citroen Van. Along with this we were tasked to capture data of prospective customers for future Rekorderlig campaigns.

Mechanics

The campaign ran through the day and saw our Brand Ambassadors blind testing samples of Strawberry & Lime and Passion Fruit flavoured Rekorderlig at the Chichester Marina Summer Fete. Samplers were then asked to guess the flavour of Rekorderlig they had tried, if they got it correct, they would be entered into a prize draw at the end of the day to win a crate of Rekorderlig Cider.

As part of the taste testing our Brand Ambassadors were also there to promote the Rekorderlig truck in order to drive footfall and push sales on the day.

Outcome

Our campaign at the Summer Fete saw us hand out over 300 samples over the course of the afternoon. Of those 300 samples, 103 people guessed correctly and were entered into our prize draw, which of course gave us one very lucky winner!

From the day of activity Rekorderlig also saw a 109% increase in sales of their cider from the Rekorderlig Citroen Van.

Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Sampling
  • Data Capture
I was amazed by GottaBe!’s professional approach. They went above and beyond in every aspect of the campaign – adding value at every opportunity. I wouldn’t hesitate in recommending Tomasz and his team to anyone.
Dan Turner, Ideal Collection in partnership with Rekorderlig
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