Case study

Learning Beyond the Shop Floor: Norton at Currys' Retailer Events

Norton is one of the biggest brands when we talk about cybersecurity as part of the wider Gen group, which also boasts Avast, LifeLock, Avira, AVG and CCleaner. Their goal is to keep consumers and small businesses safe in the digital world through solutions designed to protect devices, identities, and online privacy.

We’re proud to call Norton a long-term client of ours, having now supported them for over 10 years – 5 years on this particular event.

The brief

Norton needed help ‘showing up’ at Currys retailer events, helping to educate staff on the latest product ranges and updates, enabling them to confidently speak to consumers about Norton solutions in a way that was both highly engaging and memorable.

It was pivotal that extra staff were on hand to run the stand whilst Norton product specialists were engaging with attendees.

Learning Beyond the Shop Floor: Norton at Currys' Retailer Events gallery image

The solution

We provide extra hands on behalf of Norton to attend Currys’ retailer events across the UK. Their role is to assist the Norton Field team with manning the games and helping to bring the stand to life.

To maximise engagement and ensure Norton stands out at every event, GottaBe! supports the team with bespoke event stands, branded materials, and interactive and experiential elements designed to attract attendees and drive meaningful engagement.

GottaBe! manages every aspect, including but not limited to:

Staffing and Management
• Recruitment and onboarding of experienced brand representatives
• Event staffing management and scheduling
• Ongoing product and brand training
• Performance monitoring and reporting

Event Production and Logistics
• Event stand design, production, and installation
• Pre-event health & safety assessments and management
• Storage and management of event assets and materials
• Supply of branded merchandise and promotional materials
• Coordination of event logistics and transportation
• Management of stock and product displays

Experiential Marketing and Engagement
• Creative engagement solutions – development of gamified experiences and activities that help bring Norton’s products and services to life, demonstrate their importance, and create a memorable experience for attendees.
• Retailer relationship building and product education – our experienced event teams create memorable interactions that strengthen retailer partnerships and increase product awareness.

The outcome

Through GottaBe!’s end-to-end event support, Norton successfully increased its visibility and impact at Currys’ retailer events across the UK. By creating engaging, interactive stand experiences and providing dedicated event staff, Norton’s product specialists were able to focus on meaningful conversations and product education with attendees.

Across the event, more than 1,500 Currys colleagues attended the stand, giving Norton a valuable opportunity to showcase its latest products and services to a large retail audience. The combination of gamified experiences, eye-catching stand design, and knowledgeable brand representatives helped drive strong engagement and equip Currys colleagues with the confidence to discuss Norton solutions with consumers. The result was a memorable event experience that strengthened retailer relationships and reinforced Norton’s position as a trusted technology partner.