Case study

Domino’s



Logo for “Domino’s”
Client nameDomino’s
Domino’s is an American pizza restraint chain founded in 1960, across the Atlantic in America. As of February 2018 Domino’s has sold more pizzas than any other retailer worldwide. As a franchise Domino’s has over 1,200 stores across the UK and are focused on delivering freshly handcrafted pizza to more customers all over the world.
DateSeptember 2019 - October 2019
Case studyFreshers' Fairs 2019
Objective

The objective of our campaign with Domino’s was to raise brand awareness for new students during Fresher’s Fair in Southampton in 2019. Dominos wanted to create a buzz around the brand through Fresher’s Fair in order to maintain their place as the Number 1 Pizza Delivery Company in the UK and encourage brand loyalty.

Mechanics

Our promotion saw a number of Brand Ambassadors working both on our Domino’s Pizza stand as well as working around the Fresher’s Fair to help drive footfall to the standby reaching all different areas. In order to help drive footfall to the stand and engage our audience we sampled a number of different Dominos pizzas for the students.

Dominos encouraged us to run a campaign which really engaged the students, so we introduced a spin-the-wheel game where students took it in turns to try to win prizes. These would vary in quality and of course was incredibly exciting for them. Prizes ranged from vouchers and promo codes to wearable merchandise to ensure that with these prizes Dominos were either generating revenue or driving brand recognition.

We also utilised our Digivan to raise brand awareness. The Digivan is a great way to do this for all brands as a large digital display can either show your brands static or interactive message. For Fresher’s Fair we parked this right at the entrance so everyone knew about our involvement.

Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Logistics
  • Field Marketing
  • Experiential Marketing
  • Product Sampling
  • Digivan
GottaBe! Supplied us with promotional staff for multiple student events. All of their team members were full of energy, hard working and listened well. They also offer translation, which comes in very handy with international student marketing. We will definitely be working with them again!
Michelle Jay - Marketing Manager, Solent Pizza
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