Case study

Domino’s

Client

Norton by Symantec logo

Domino's Pizza, Inc.

Domino's is an American pizza restaurant chain founded in 1960, across the Atlantic in America.

As of February 2018, Domino's had sold more than any other pizza seller worldwide.


Case Study


Freshers' Fairs 2019

Date

September 2019 - October 2019
Gallery

Objective

  • To raise brand awareness for new students
  • To provide samples of product in order to create new brand loyalties
  • To create a buzz around the brand at the freshers' fair

Mechanics

  • Brand Ambassadors provided to help with reaching all areas of the fair and drive footfall to the stand
  • Promotions won through games
  • Product samples distributed
  • Vouchers and promotional codes distributed through wearable merchandise

Deliverables


  • Promotional Staffing - Brand Ambassadors
  • Logistics
  • Field Marketing
  • Experiential Marketing
  • Product Sampling