Case study

Candy Can


Logo for “Candy Can”
Client nameCandy Can
Candy Can is an independent brand specialising in sugar-free alternatives, bringing a playful and unique twist to fizzy drinks. The brand's unconventional flavours make the brand stand out from others on the market.
Objective

Our product sampling campaign with Candy Can was designed to drive brand awareness in the UK (as they’re from across the pond) and promote their limited edition flavour, Toffee Apple, created in collaboration with the hit Warner Bros. film ‘Wonka’.

Mechanics

We took to the streets of three major cities: a busy train station in Birmingham, Manchester’s famous shopping district, and the film premiere in London. We chose to sample at these locations at the weekends due to their high footfall.

At each location, brand ambassadors handed out cans and leaflets whilst wearing branded jackets to stand out… and keep warm! We also utilised specialist branded sampling backpacks to allow the ambassadors to walk around and engage more people.

Outcome

The activations at the three locations saw us distribute over 13,000 cans and lots of consumer insights!

For example, the younger generations were more drawn to the product, and grandparents said they would purchase it for their grandchildren. Many people also shared that they would now go ahead and buy the product to drink whilst watching the film on the big screen.

Deliverables

• Promotional Staffing – Brand Ambassadors
• Product Sampling
• Printing
• Logistics

Video

“GottaBe! helped us to drive awareness for the Candy Can brand as part of our exclusive partnership with the Wonka movie. Based on their expertise and knowledge, we knew we were in safe hands. The Brand Ambassadors brought energy and passion to the sampling that fit the brand perfectly.”
Sat Goshal, Marketing Director at HD Brands
Gallery

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