Case study

Vita Student

Client

Norton by Symantec logo

Vita Student

Vita Student has changed the face of student accommodation since its launch in 2014. We recognised that a large segment of both domestic and International students wanted a more premium, experience led accommodation that the market was not providing.

First class services, amazing events and experiences make Vita Student a unique proposition which has led to full occupancy across our residences and acclaimed industry recognition


Case Study


Vita Student Student Sign Up 2018

Date

March 2018
Gallery

Objective

  • To raise awareness of Vita Student's second accommodation building in the Southampton area
  • To drive prospective residents to book viewings
  • Ultimately to book for the coming academic year

Mechanics

  • Designed and printed flyers and other printed materials for distribution
  • Distributed materials to supply additional information and visual guides for prospective residents
  • Face-to-face engagement with prospective residents
  • Brand Ambassadors were situated in Southampton City Centre as well as at halls of residence around the city
  • The digivan drove around the city centre of Southampton in addition to around the university campuses and halls of residence
  • Brochures and supplementary information was posted in the mailboxes of Southampton halls of residence

Deliverables


  • Promotional Staffing – Brand Ambassadors
  • Printed Materials 
  • Merchandise Production
  • Logistics
  • Uniform production
  • Digivan

Outcomes


  • Over 100 viewings booked
  • 6 confirmed bookings