Working with GottaBe! offered a new approach for the St Pierre brand. To date, sampling has focused on established products. Driving trial is key to the St Pierre brand because our product quality means once shoppers try us, they will buy our products time and again.
This project focused on a lesser-known product range, meaning that the insight could be used in marketing strategy development and presenting to our customers. Since carrying out the activity, we have increased distribution on the product line and the insight secured through the GottaBe! project has aided that achievement.