Blog

: sampling

Featured image for “The Power of In-Store Sampling: Why It Works and How to Maximise Its Impact”

6th May 2024
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In-store Sampling
Product Sampling

The Power of In-Store Sampling: Why It Works and How to Maximise Its Impact


Discover the benefits of in-store sampling and how it drives sales and brand loyalty. Learn effective strategies to maximise its impact in our latest blog....
Featured image for “Summer sampling activations: Why you should try product sampling for your brand”

5th April 2024
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Experiential Marketing
Field Marketing
Product Sampling

Summer sampling activations: Why you should try product sampling for your brand


The sun is out, the people are out, and your products should be too! Summer is the best time to get your brand in hands and make lasting connections with consumers....
Featured image for “Five festive sampling activation ideas for Christmas 2023”

7th November 2023
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Product Sampling

Five festive sampling activation ideas for Christmas 2023


The UK’s spending is set to hit over £84.9bn during the six weeks leading up to Christmas. Find out how your brand can capitalise on this in this blog....
Featured image for “<strong>Direct vs Indirect Sampling: Which is more effective?</strong>”

27th March 2023
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Product Sampling

Direct vs Indirect Sampling: Which is more effective?


Sampling is a great way for your brand to allow consumers to try before they buy, giving them confidence in your product and building brand awareness. Not only is a...
Featured image for “How COVID-19 has changed the focus on sampling”

1st July 2022
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Field Marketing

How COVID-19 has changed the focus on sampling


The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...
Featured image for “How do consumers see festival sampling?”

8th February 2022
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Events
Experiential Marketing
Field Marketing

How do consumers see festival sampling?


Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...
Featured image for “Is In-Store Sampling Dead?”

1st October 2020
 / 
Field Marketing
Insights

Is In-Store Sampling Dead?


For many years, in-store sampling by a product sampling agency such as GottaBe! has played a large part in the marketing of products and the conversion of leads into sales....
Featured image for “Why and how to reach out to students?”

25th September 2018
 / 
Field Marketing
Insights
Student Marketing

Why and how to reach out to students?


With the new academic year in a full swing – this is a great chance to target students with your marketing campaigns, but this doesn’t only mean when they come...
Featured image for “Cheers! Raising a shot glass with Ramsbury Gin at Waitrose stores”

26th January 2018
 / 
News

Cheers! Raising a shot glass with Ramsbury Gin at Waitrose stores


This winter, GottaBe! Marketing were running exciting sampling campaign with Ramsbury Gin. At the Ramsbury Estate, they make gin, vodka and a whole host of other products from scratch, its...
Featured image for “On Tour with Dorset Tea”

3rd October 2017
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Field Marketing
News

On Tour with Dorset Tea


From April through to September, the cute and vintage Dorset Tea Unit has been travelling around the beautiful South Coast. The GottaBe! team along with the Brand Ambassadors went along...
Featured image for “Southern Co-op get fresh for Freshers”

30th September 2017
 / 
Field Marketing
News

Southern Co-op get fresh for Freshers


As the new academic year is in full swing, the team at GottaBe! worked with Southern Coop to engage with new students at the University of Southampton, Bournemouth , Portsmouth...
Featured image for “Bringing a taste of home to various events”

4th October 2016
 / 
Field Marketing
News

Bringing a taste of home to various events


When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to...
Featured image for “When Is The Best Time To Target Students?”

18th July 2016
 / 
Insights
Student Marketing

When Is The Best Time To Target Students?


Throughout the year, many companies target students with marketing campaigns, tapping into a lucrative market that can be individually targeted around key dates in the student calendar. This is because...
Featured image for “28 Black – Energised Sampling”

17th May 2016
 / 
Field Marketing

28 Black – Energised Sampling


After recently opening up a GottaBe! branch in Ireland, GottaBe! Ireland has been busy working a campaign in Dublin, for energy drinks maker – 28 Black. Full of flavour and...
Featured image for “How to maximise the footfall at my store, event…”

15th January 2016
 / 
Field Marketing

How to maximise the footfall at my store, event…


I am sure there have been moments when you thought, I wish there were more people entering my store, attending our event, or visiting our stand at an exhibition? Whilst...