: john lewis
5th December 2014
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The Spectacle of Christmas Marketing
With Christmas fast approaching, the seasonal deluge of marketing campaigns from the world’s biggest brands begins to excite every one of our five senses. As early as late October we...
10th November 2014
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How Black Friday is taking the UK by storm?
Traditionally, Black Friday marks a key date in the American calendar where consumers go crazy in what is seen as the unofficial countdown to Christmas. It marks the first Friday...