Blog

: Influencer Marketing

Featured image for “The Rise of the ‘Chefluencer’”

9th October 2023
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Influencer marketing

The Rise of the ‘Chefluencer’


One remarkable trend in influencer marketing that has gained traction and popularity is the emergence of ‘chefluencers’. These culinary content creators are changing the online food culture....
Featured image for “The different types of influencers – by follower count”

15th August 2023
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Influencer marketing

The different types of influencers – by follower count


Did you know that Influencer Marketing is one of the top-performing forms of marketing for generating an ROI? Yet, when it comes to influencer marketing, one of the most prominent challenges brands face is identifying the most suitable influencers for their campaigns....
Featured image for “Influencers micro or macro – What is the most effective for your brand?”

17th May 2022
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Influencer marketing

Influencers micro or macro – What is the most effective for your brand?


Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...
Featured image for “What brands should be utilising influencer marketing?”

8th October 2021
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Influencer marketing

What brands should be utilising influencer marketing?


Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...
Featured image for “The Road To Reopening”

23rd March 2021
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Insights
News

The Road To Reopening


The time that we have all been waiting for is soon to be upon us. We are nearing the reopening of shops, restaurants, bars, gyms and various other amenities and...
Featured image for “The Nuances of Gifting An Influencer”

10th August 2020
 / 
Insights
News

The Nuances of Gifting An Influencer


In 2020, influencer culture is now a part of normality. If you scroll through Instagram, you likely follow one. If you open YouTube you will probably be recommended one of...