: gottabe
12th May 2022
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How do we ensure promotional materials are sustainable?
During the pandemic, there was a rise in the merchandise sent directly to consumers as webinars did not provide the consumer with the same interaction as they were used to,...
3rd May 2022
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Who are GottaBe!’s, brand ambassadors?
GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...
28th April 2022
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What is the impact of TV on search?
The impact of TV on search has been widely researched, and the pandemic saw a boost in the number of people staying at home. The average person in Britain is...
20th April 2022
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What is the purpose of a brand? 
Your brand purpose is who you are and why your brand does what you do, so it is essential that you have a clear purpose that tells your consumers what...
31st March 2022
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How to promote intangible products or services using a field marketing agency
When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...
23rd March 2022
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Why Experiential Events should be part of your B2B marketing strategy in 2022
During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...
18th March 2022
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Can video be effective for B2B brands?
Video content has become more prevalent in recent times, and during the pandemic, we saw a higher number of brands move online to stay afloat. But can video be as...
9th March 2022
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Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy
Knowing which channel strategy to use for your brand can be tricky as you will want to get your marketing right. Wasting time and effort on campaigns that do not...
16th February 2022
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How to hashtag in 2022
You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...
2nd February 2022
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The rising trend of video – why is video content becoming so popular?
With video marketing statistics trending at an all-time high. The number of businesses using video as a marketing tool has increased by 41% since 2016. GottaBe! will investigate the rising trend of...
28th January 2022
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Tackling 2022′ Marketing Challenges Head-on: How to measure the effectiveness of offline campaigns
Measuring the effectiveness of offline ads is not as simple as reading the tools built into your digital marketing systems, but it is important! Understanding how to measure the effectiveness...
19th January 2022
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How to measure brand sentiment effectively
Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...
21st December 2021
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Marketing Challenges 2022: How to get quality leads
Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
23rd November 2021
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Social media marketing – a guide to tools you might not be aware of
Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...
4th November 2021
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Promega UK – Student Brand Ambassador Programme
GottaBe! have been supporting Promega for several years now and are proud to announce that the Student Support Ambassador programme is being extended with another year of students being recruited. ...