Blog

According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...

All brands should aim to gain loyalty from their customers as it allows them to build long-lasting connections with their consumers, who will then go on to share word-of-mouth referrals....

Financial services are a product that everybody needs, no matter where you originate from, what language you speak or where you choose to reside. So, you would assume it is...

Sampling is a great way for your brand to allow consumers to try before they buy, giving them confidence in your product and building brand awareness. Not only is a...

There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...

The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...

As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...

Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...

Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...

Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...

We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...

Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....

Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...

Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...

Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...