Blog

: gottabe

Featured image for “Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns”

17th July 2023
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Influencer marketing
Insights

Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns


According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...
Featured image for “How to inspire loyalty in the financial sector”

24th April 2023
 / 
Insights

How to inspire loyalty in the financial sector


All brands should aim to gain loyalty from their customers as it allows them to build long-lasting connections with their consumers, who will then go on to share word-of-mouth referrals....
Featured image for “How to engage audiences better in the financial sector?”

11th April 2023
 / 
Insights

How to engage audiences better in the financial sector?


Financial services are a product that everybody needs, no matter where you originate from, what language you speak or where you choose to reside. So, you would assume it is...
Featured image for “<strong>Direct vs Indirect Sampling: Which is more effective?</strong>”

27th March 2023
 / 
Product Sampling

Direct vs Indirect Sampling: Which is more effective?


Sampling is a great way for your brand to allow consumers to try before they buy, giving them confidence in your product and building brand awareness. Not only is a...
Featured image for “<strong>5 Ways to create a brand experience utilising product sampling</strong> ”

13th March 2023
 / 
Experiential Marketing

5 Ways to create a brand experience utilising product sampling 


There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...
Featured image for “<strong>4 ways authenticity will benefit your brand in 2023</strong>”

23rd January 2023
 / 
Insights

4 ways authenticity will benefit your brand in 2023


The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...
Featured image for “<strong>How to survive the Marketing challenges of 2023 </strong>”

14th December 2022
 / 
Insights

How to survive the Marketing challenges of 2023 


As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
 / 
Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “How do I effectively run a multichannel marketing campaign?”

28th July 2022
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Insights

How do I effectively run a multichannel marketing campaign?


Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...
Featured image for “The future of marketing in the metaverse”

18th July 2022
 / 
Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “How Aldi is dominating the internet through marketing”

10th July 2022
 / 
Digital Marketing
Experiential Marketing

How Aldi is dominating the internet through marketing


We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
Featured image for “How to utilise an omnichannel marketing strategy!”

23rd June 2022
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Digital Marketing
Experiential Marketing

How to utilise an omnichannel marketing strategy!


Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
Featured image for “From a start-up to a scale-up. Exciting growth ahead of GottaBe! ”

7th June 2022
 / 
Celebrations
News

From a start-up to a scale-up. Exciting growth ahead of GottaBe! 


Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...
Featured image for “GottaBe! top 10 locations for F2F this summer”

25th May 2022
 / 
Experiential Marketing
Field Marketing

GottaBe! top 10 locations for F2F this summer


Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...
Featured image for “Influencers micro or macro – What is the most effective for your brand?”

17th May 2022
 / 
Influencer marketing

Influencers micro or macro – What is the most effective for your brand?


Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...