Blog

: gottabe

Featured image for “Navigating the Gen Z Student Calendar: Going Beyond Freshers”

17th June 2024
 / 
Student Marketing

Navigating the Gen Z Student Calendar: Going Beyond Freshers


Discover how to navigate the Gen Z student calendar beyond freshers’ week with GottaBe! Marketing. From leveraging on-campus presence to strategic timing, explore unique engagement opportunities throughout the academic year....
Featured image for “Student Marketing for the 2024-2025 Academic Year: Engaging the Next Generation”

20th May 2024
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Student Marketing

Student Marketing for the 2024-2025 Academic Year: Engaging the Next Generation


Discover effective strategies for student marketing in the 2024-2025 academic year. From leveraging digital platforms to creating immersive experiences, GottaBe! Marketing shares insights to engage tech-savvy students authentically....
Featured image for “5 Examples of Brand Engagement at Music Festivals: Ideas to Steal for Your Next Campaign”

29th April 2024
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Events
Experiential Marketing
Field Marketing

5 Examples of Brand Engagement at Music Festivals: Ideas to Steal for Your Next Campaign


Discover 5 innovative examples of brand engagement at music festivals. Learn how to create memorable experiences and boost brand visibility at the UK’s top festivals. Ideas you can steal for your next campaign!...
Featured image for “Why Marketers Are Returning to Traditional Advertising Channels ”

18th April 2024
 / 
Insights

Why Marketers Are Returning to Traditional Advertising Channels 


In recent years, an interesting trend has surfaced: marketers going back to the tried-and-true techniques of traditional advertising. Many considerations that demonstrate the ever-green effectiveness and worth of traditional channels in the marketing environment are behind this comeback....
Featured image for “Summer sampling activations: Why you should try product sampling for your brand”

5th April 2024
 / 
Experiential Marketing
Field Marketing
Product Sampling

Summer sampling activations: Why you should try product sampling for your brand


The sun is out, the people are out, and your products should be too! Summer is the best time to get your brand in hands and make lasting connections with consumers....
Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
 / 
News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate their journey and achievements....
Featured image for “Beyond Screens: Why Businesses are Embracing In-Person Marketing Again”

5th February 2024
 / 
Experiential Marketing
Field Marketing

Beyond Screens: Why Businesses are Embracing In-Person Marketing Again


Learn the importance of brands creating impactful face-to-face experiences with their consumers!...
Featured image for “Brand Activations VS Experiential Marketing: What’s the difference?”

24th January 2024
 / 
Experiential Marketing
Insights

Brand Activations VS Experiential Marketing: What’s the difference?


This blog post explores brand activation and experiential marketing, their features, and how they contribute to a brand’s growth...
Featured image for “Student Marketing Strategies: When is the best time to target students?”

8th January 2024
 / 
Insights
Student Marketing

Student Marketing Strategies: When is the best time to target students?


Looking to reach students with your brand? Our blog post is here to help you nail your student marketing strategy by providing you with the key dates you need to know. We’ll also shed light on some frequently overlooked dates that could make all the difference. ...
Featured image for “GottaBe! Marketing’s Top 12 Campaigns of 2023”

18th December 2023
 / 
News

GottaBe! Marketing’s Top 12 Campaigns of 2023


As 2023 draws to a close, we can’t help but reflect on some of the fantastic campaigns from the past 12 months and it’s time to shine a spotlight on the team’s favourites....
Featured image for “The Dos and Don’ts of Experiential Marketing”

13th November 2023
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Experiential Marketing

The Dos and Don’ts of Experiential Marketing


Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...
Featured image for “Five festive sampling activation ideas for Christmas 2023”

7th November 2023
 / 
Product Sampling

Five festive sampling activation ideas for Christmas 2023


The UK’s spending is set to hit over £84.9bn during the six weeks leading up to Christmas. Find out how your brand can capitalise on this in this blog....
Featured image for “Our top tips for exhibiting and attending expos and trade shows”

1st November 2023
 / 
Events

Our top tips for exhibiting and attending expos and trade shows


Going to an expo or a trade show? GottaBe!’s got you covered! Check out our top tips for exhibitors....
Featured image for “The different types of influencers – by follower count”

15th August 2023
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Influencer marketing

The different types of influencers – by follower count


Did you know that Influencer Marketing is one of the top-performing forms of marketing for generating an ROI? Yet, when it comes to influencer marketing, one of the most prominent challenges brands face is identifying the most suitable influencers for their campaigns....
Featured image for “Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns”

17th July 2023
 / 
Influencer marketing
Insights

Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns


According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...