Blog

: experiential marketing

Featured image for “Student Marketing in 2025: Trends and Insights to Watch”

4th February 2025
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Student Marketing

Student Marketing in 2025: Trends and Insights to Watch


Student spending is on the rise, and they’re more engaged than ever with music, food, and travel. Get ahead with our top insights and trends!...
Featured image for “Yellow Santa: How to Create Powerful Brand Experiences ”

20th December 2024
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Events
Experiential Marketing

Yellow Santa: How to Create Powerful Brand Experiences 


Creating timeless brand experience is essential for the growth of any brand. For Western Union’s Christmas experience, it was re-imagining Santa as a Yellow Santa and creating experiences that would make their consumers want to take actions. ...
Featured image for “Top 4 Winter Marketing Ideas for Your Brand”

21st October 2024
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Insights
Product Sampling

Top 4 Winter Marketing Ideas for Your Brand


As the holiday season approaches, with festive decorations filling the air and people embracing the winter spirit, there’s something else that should be catching their attention… your product or service. ...
Featured image for “3 Marketing Ideas for Halloween 2024”

28th August 2024
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Insights
Marketing Strategy

3 Marketing Ideas for Halloween 2024


Get ready for Halloween 2024 with these three spooky yet creative marketing ideas!...
Featured image for “Christmas In-Store Activations: Why Your Brand Needs to Be Front and Centre This Holiday Season”

5th August 2024
 / 
Insights
Product Sampling

Christmas In-Store Activations: Why Your Brand Needs to Be Front and Centre This Holiday Season


Learn how to create impactful Christmas in-store activations to engage customers, boost sales, and build brand loyalty with discounts and brand ambassadors....
Featured image for “Navigating the Gen Z Student Calendar: Going Beyond Freshers”

17th June 2024
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Student Marketing

Navigating the Gen Z Student Calendar: Going Beyond Freshers


Discover how to navigate the Gen Z student calendar beyond freshers’ week with GottaBe! Marketing. From leveraging on-campus presence to strategic timing, explore unique engagement opportunities throughout the academic year....
Featured image for “The Power of In-Store Sampling: Why It Works and How to Maximise Its Impact”

6th May 2024
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In-store Sampling
Product Sampling

The Power of In-Store Sampling: Why It Works and How to Maximise Its Impact


Discover the benefits of in-store sampling and how it drives sales and brand loyalty. Learn effective strategies to maximise its impact in our latest blog....
Featured image for “Why Marketers Are Returning to Traditional Advertising Channels ”

18th April 2024
 / 
Insights

Why Marketers Are Returning to Traditional Advertising Channels 


In recent years, an interesting trend has surfaced: marketers going back to the tried-and-true techniques of traditional advertising. Many considerations that demonstrate the ever-green effectiveness and worth of traditional channels in the marketing environment are behind this comeback....
Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
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News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate their journey and achievements....
Featured image for “Top 5 Valentine’s Day Marketing Campaigns of 2024”

22nd February 2024
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Experiential Marketing
Influencer marketing
Marketing Strategy
News

Top 5 Valentine’s Day Marketing Campaigns of 2024


At GottaBe!, we’re all about creating experiences that resonate with audiences… and what better time to do that than Valentine’s Day? Read our blog post for this year’s top campaigns....
Featured image for “Beyond Screens: Why Businesses are Embracing In-Person Marketing Again”

5th February 2024
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Experiential Marketing
Field Marketing

Beyond Screens: Why Businesses are Embracing In-Person Marketing Again


Learn the importance of brands creating impactful face-to-face experiences with their consumers!...
Featured image for “Brand Activations VS Experiential Marketing: What’s the difference?”

24th January 2024
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Experiential Marketing
Insights

Brand Activations VS Experiential Marketing: What’s the difference?


This blog post explores brand activation and experiential marketing, their features, and how they contribute to a brand’s growth...
Featured image for “Student Marketing Strategies: When is the best time to target students?”

8th January 2024
 / 
Insights
Student Marketing

Student Marketing Strategies: When is the best time to target students?


Looking to reach students with your brand? Our blog post is here to help you nail your student marketing strategy by providing you with the key dates you need to know. We’ll also shed light on some frequently overlooked dates that could make all the difference. ...
Featured image for “‘Tis the Season to Unplug: GottaBe! Marketing’s Festive Break ”

22nd December 2023
 / 
News

‘Tis the Season to Unplug: GottaBe! Marketing’s Festive Break 


We wish you a joyful holiday season filled with warmth and laughter. The team will be back in action on Tuesday 2nd January 2024, ready to kick off another year of innovative marketing solutions....
Featured image for “GottaBe! Marketing’s Top 12 Campaigns of 2023”

18th December 2023
 / 
News

GottaBe! Marketing’s Top 12 Campaigns of 2023


As 2023 draws to a close, we can’t help but reflect on some of the fantastic campaigns from the past 12 months and it’s time to shine a spotlight on the team’s favourites....