Blog

: experiential marketing

Featured image for “Navigating the Gen Z Student Calendar: Going Beyond Freshers”

17th June 2024
 / 
Student Marketing

Navigating the Gen Z Student Calendar: Going Beyond Freshers


Discover how to navigate the Gen Z student calendar beyond freshers’ week with GottaBe! Marketing. From leveraging on-campus presence to strategic timing, explore unique engagement opportunities throughout the academic year....
Featured image for “The Power of In-Store Sampling: Why It Works and How to Maximise Its Impact”

6th May 2024
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In-store Sampling
Product Sampling

The Power of In-Store Sampling: Why It Works and How to Maximise Its Impact


Discover the benefits of in-store sampling and how it drives sales and brand loyalty. Learn effective strategies to maximise its impact in our latest blog....
Featured image for “Why Marketers Are Returning to Traditional Advertising Channels ”

18th April 2024
 / 
Insights

Why Marketers Are Returning to Traditional Advertising Channels 


In recent years, an interesting trend has surfaced: marketers going back to the tried-and-true techniques of traditional advertising. Many considerations that demonstrate the ever-green effectiveness and worth of traditional channels in the marketing environment are behind this comeback....
Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
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News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate their journey and achievements....
Featured image for “Top 5 Valentine’s Day Marketing Campaigns of 2024”

22nd February 2024
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Experiential Marketing
Influencer marketing
Marketing Strategy
News

Top 5 Valentine’s Day Marketing Campaigns of 2024


At GottaBe!, we’re all about creating experiences that resonate with audiences… and what better time to do that than Valentine’s Day? Read our blog post for this year’s top campaigns....
Featured image for “Beyond Screens: Why Businesses are Embracing In-Person Marketing Again”

5th February 2024
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Experiential Marketing
Field Marketing

Beyond Screens: Why Businesses are Embracing In-Person Marketing Again


Learn the importance of brands creating impactful face-to-face experiences with their consumers!...
Featured image for “Brand Activations VS Experiential Marketing: What’s the difference?”

24th January 2024
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Experiential Marketing
Insights

Brand Activations VS Experiential Marketing: What’s the difference?


This blog post explores brand activation and experiential marketing, their features, and how they contribute to a brand’s growth...
Featured image for “Student Marketing Strategies: When is the best time to target students?”

8th January 2024
 / 
Insights
Student Marketing

Student Marketing Strategies: When is the best time to target students?


Looking to reach students with your brand? Our blog post is here to help you nail your student marketing strategy by providing you with the key dates you need to know. We’ll also shed light on some frequently overlooked dates that could make all the difference. ...
Featured image for “‘Tis the Season to Unplug: GottaBe! Marketing’s Festive Break ”

22nd December 2023
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Uncategorised

‘Tis the Season to Unplug: GottaBe! Marketing’s Festive Break 


We wish you a joyful holiday season filled with warmth and laughter. The team will be back in action on Tuesday 2nd January 2024, ready to kick off another year of innovative marketing solutions....
Featured image for “GottaBe! Marketing’s Top 12 Campaigns of 2023”

18th December 2023
 / 
News

GottaBe! Marketing’s Top 12 Campaigns of 2023


As 2023 draws to a close, we can’t help but reflect on some of the fantastic campaigns from the past 12 months and it’s time to shine a spotlight on the team’s favourites....
Featured image for “The Dos and Don’ts of Experiential Marketing”

13th November 2023
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Experiential Marketing

The Dos and Don’ts of Experiential Marketing


Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...
Featured image for “Five festive sampling activation ideas for Christmas 2023”

7th November 2023
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Product Sampling

Five festive sampling activation ideas for Christmas 2023


The UK’s spending is set to hit over £84.9bn during the six weeks leading up to Christmas. Find out how your brand can capitalise on this in this blog....
Featured image for “Our top tips for exhibiting and attending expos and trade shows”

1st November 2023
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Events

Our top tips for exhibiting and attending expos and trade shows


Going to an expo or a trade show? GottaBe!’s got you covered! Check out our top tips for exhibitors....
Featured image for “TikTok’s latest breakthrough: Out-of-Phone Marketing”

23rd October 2023
 / 
Digital Marketing
Insights
News

TikTok’s latest breakthrough: Out-of-Phone Marketing


Introducing TikTok’s ground-breaking new offering… “Out-of-Phone”. This solution extends TikTok’s influence from the palm of your hand to your everyday life....
Featured image for “Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality”

20th September 2023
 / 
Digital Marketing
Experiential Marketing

Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality


A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...