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Reach and Engage Multicultural Audiences – The Rulebook

In News by Jack Bradley

With over 300 languages spoken in the United Kingdom alone, it can be a difficult for businesses and brands to know how to reach the vast number of consumers. In this particular instance, individuals whom belong to an ethnic minority. These individuals are often overlooked by brands and not considered when looking at reaching new markets. This is partially down …

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Bringing a taste of home to various events

In News by Sam Lovell

When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to enjoy in your own country.  This also reflects on one of the last things you we on our visit, when we tend to purchase our favourite treats we have tried …

Engage with ethnic minorities

In News by Sam Lovell

Earlier this week, GottaBe! has launched a dedicated website for GottaBe! Ethnic, an integrated communications agency, providing marketing solutions for targeting multicultural audiences. Check it out at www.gottabeethnic.co.uk From consultancy, strategic planning, copywriting, PR, experiential through to translations, design and print. What is also important, the team at GottaBe! Ethnic does it all. In-house too, so no middle man involved to …