: Digital Marketing
18th July 2022
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The future of marketing in the metaverse
Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
16th February 2022
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How to hashtag in 2022
You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...
26th October 2021
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Paid Social Advertising – Utilising retargeting to maximise Return on Investment
Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...
27th September 2021
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What To Consider When Building An Effective Retail Marketing Strategy
We have continued to see changes across the retail sector post-pandemic. As brands have adapted to these changes, the way consumers purchase products has also changed and customers now have...
22nd September 2021
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Which Is More Effective Traditional Or Digital Marketing?
To understand what type of marketing is best, traditional or digital, for your brand we must investigate both and review what they have to offer. By looking at each type...
10th August 2020
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The Nuances of Gifting An Influencer
In 2020, influencer culture is now a part of normality. If you scroll through Instagram, you likely follow one. If you open YouTube you will probably be recommended one of...