Utilising emotional responses to create quality engagement
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The average person is exposed to 4000-10000 advertisements a day but under 100 will grab the attention of the consumers claim, digital marketing experts. So, how can brands create campaigns that stand out from the crowd?
With an overwhelming number of adverts in the festive period, consumers need to have their attention captured and emotional marketing helps to do this. Brands have been using emotional responses to create quality engagement for many years.
We look at the psychology behind this and discover the impact of marketing material that has an emotional drive and look at why we see more of it in the Christmas period? We also explore what effect it has on sales/brand relationships? We hope you enjoy reading, if you have any questions, please don’t hesitate to contact a member of the team or book some time in our diary using the image at the end of the whitepaper.