Five festive sampling activation ideas for Christmas 2023

Despite this Christmas being yet another one under the economic crunch, the UK’s spending is set to hit over £84.9bn during the six weeks leading up to Christmas.

To spark your creativity, we’ve compiled a list of exciting ideas to make your festive sampling activations stand out.

Merry sampling!

For Brands with products containing festive spices

Offer samples of your product(s) and bring the scent of seasonal spices such as cinnamon, nutmeg, and cloves to your stand to entice shoppers to increase dwell time.

For Wine Brands

Cheeses such as Brie, Stichelton, and Camembert are most frequently bought during the festive season. Now is the perfect time to educate shoppers on the ideal pairings for holiday gatherings.

Set up samples of your different wines and the cheeses they go best with. You could also produce branded cards or leaflets for shoppers to take with them and refer back to.

For Cheese Brands

And if you’re a brand that sells cheese… you could do it in reverse! 

Set up samples with your selection of cheeses and provide various festive drinks to pair them with, such as wine (of course), whiskey, brandy, and others.

For Businesses in the Scent Sector

If your business specialises in festive-themed scents, invite customers to immerse themselves in the season’s spirit. Let them sample your products, allowing them to connect with the essence of Christmas through their fourth sense.

For brands within the arts and crafts sector

Set up a station for ornament decorating with various designs, allowing shoppers to personalise their holiday decor while sipping hot chocolate, hot cider, or mulled wine.

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We hope that these ideas can help you with your sampling activation ideas. If you want more information and ideas, visit our other articles on this topic.

Here at GottaBe!, we specialise in creating unforgettable brand experiences; sampling is just one part. To learn more, click here, and chat with one of our team.