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Top 5 Valentine’s Day Marketing Campaigns of 2024

At GottaBe! Marketing, we’re all about creating experiences that resonate with audiences on a deep, emotional level. And what better time to do that than Valentine’s Day?

As some of our favourite brands demonstrated this past Valentine’s week, understanding your audience inside out can lead to unforgettable campaigns that hit all the right notes.

IKEA – Capturing Hearts, One Instagram Post at a Time

IKEA knows how to express its audience’s love for cosy home vibes.

With their Valentine’s Day Instagram post, they showcased the perfect setting for a romantic evening in, tapping into the desires and aspirations of their ideal buyers. It’s all about understanding what makes your audience tick, and IKEA nailed it.

Lounge Underwear – Crafting Love, One Thong at a Time

Who needs traditional flowers when you can gift personalised lingerie bouquets? Lounge Underwear understood this sentiment perfectly with their ‘Build a Bouquet of Lingerie’ activation in Birmingham.

By offering customers a chance to create their own unique Valentine’s or Galentine’s Day gifts, Lounge Underwear not only showcased their product diversity but also created a memorable and inclusive experience for their audience.

Heinz Ketchup – Adding a Saucy Twist to Love

Leave it to Heinz to turn something as ordinary as ketchup into a symbol of love and companionship.

With their Emotional Support Ketchup Bottle, Heinz tapped into the irrational acts of love that define the season, offering fans a quirky yet endearing way to celebrate Valentine’s Day.

Through influencer collaborations and personalised bottles, Heinz ensured that their love-filled message reached ketchup lovers far and wide.

SKIMS – Immersive Love

In Chengdu, China, SKIMS set up an immersive Valentine’s Day installation that invited customers to explore their pink collection in a visually captivating setting.

By creating an experience aligned with their brand ethos, SKIMS ensured that visitors left with more than just products – they left with lasting memories and a deeper connection to the brand.

Thursday X Myprotein – Finding Love at Your Own Pace

For active singles, Thursday and Myprotein teamed up to organise a running event that combined fitness, fun, and the chance to meet like-minded individuals.

By understanding the interests and lifestyles of their target audience, these brands created an experience that went beyond traditional Valentine’s Day clichés, offering a unique way for singles to connect and celebrate.


In summary, these Valentine’s Day campaigns are more than just marketing strategies – they’re testaments to the power of understanding your audience and creating experiences that resonate with them on a personal level.

If you’re looking to connect your brand with its audience on a deeper level – get in touch with a member of the team today by clicking here!