TikTok’s latest breakthrough: Out-of-Phone Marketing

23rd October 2023

At GottaBe! Marketing, we’re continuously on the lookout for inventive approaches to help our clients harness the power of social media and deliver captivating campaigns.

This is why we’re excited to share TikTok’s ground-breaking offering… “Out-of-Phone”. This revolutionary marketing solution extends TikTok’s influence far beyond the confines of your smartphone, opening a world of possibilities for brands and marketers.

So, what exactly is it?

In its quest to reach new horizons, TikTok has introduced the Out-of-Phone advertising solution, expanding its presence from the confines of mobile screens to many real-world locations.

This bold move covers billboards, kiosks, cinemas, bars, restaurants, vehicles, airports, fuel stations, and retail stores, aligning with the platform’s vision to broaden its reach.

This means brands could kick off a campaign on TikTok, generating authentic growth on the platform, and then amplify their work in real life reaching new and far-ranging audiences.

Leading brands breaking ground in Out-of-Phone advertising

Leading the charge in embracing TikTok’s innovative approach to advertising, L’Oréal’s skincare brand, CeraVe, was among the trailblazers. CeraVe seamlessly extended its TikTok ad campaign to out-of-home screens through a collaboration with Adomni.

This ground-breaking move saw CeraVe’s #CleanseLikeaDerm campaign, featuring the brand’s TikTok content and creator contributions, dazzling audiences in Times Square during the summer.

Dan Page, the Global Head of Distribution, New Screens at TikTok, encapsulates the essence of this transformation, stating, “With Out-of-Phone, we’re taking TikTok beyond the palm of our hands and into everyday life.”

In conclusion, TikTok’s Out-of-Phone marketing is a game-changer in advertising. It creates a bridge between the digital and real world, providing an array of creative possibilities for brands and marketers. We can’t wait to see the boundless creativity and innovation that brands will bring to this ground-breaking opportunity, and we’re excited to assist our clients in making the most of this dynamic marketing solution.

So, whether you’re interested in leveraging time-tested traditional approaches or eager to explore the latest, innovative techniques to engage with your target audience, don’t hesitate to get in touch with our team today.

We’re ready to help you embark on your journey towards successful marketing in this new era.