Plan ahead – key dates for Q3 and Q4’2016

19th August 2016

Looking for a way to help you plan your activity this year? Kit Bannerman, Account Support Executive helps out..

In marketing and particularly retail it is vital that you keep on top of the events in throughout the year. It is so important to plan ahead all field marketing, experiential or event PR stunts activities so that you have the time to ready your resources and maximise your impact on these days.

That’s why we’ve created this easy to use calendar, it features the key dates throughout year. We’ve added events of religious importance, key sporting dates and other events too to ensure that you never miss out on a potential opportunity!

Key Dates For Q3 & Q4


  • August 5th – 21st – Rio 2016 Olympics
  • August 5th – 29th – Edinburgh Fringe Festival
  • August 29th – Bank holiday


  • Beginning of September – Back to School
  • September 4th – 11th – Tour of Britain (International cycling race)
  • September 7th -18th – Rio 2016 Paralympics
  • September 22nd – Autumn Equinox. Beginning of Autumn 


  • October 1st – Buy British Day – Kings Cross, London
  • October 2nd-4th – Rosh Hashanah – The Jewish New Year
  • October 3rd – Muharram/Islamic New Year
  • October 12th – Yom Kippur (Judaism)
  • October 30th – Diwali (Hinduism)
  • October 30th – clocks go back. End of British Summer Time
  • October 31st – Halloween


  • November 1st – All Saints Day
  • November 5th  – Bonfire Night
  • November 24th  – Thanksgiving (USA)
  • November 25th  – Black Friday
  • November 26th  – Small Business Saturday
  • November 28th  – Cyber Monday
  • November 30th – St Andrew’s Day – Scotland


  • 21st December – Winter Solstice (Yule) – Shortest day
  • 24th December – Hanukkah begins (Judaism)
  • 24th December – Christmas Eve
  • December 25th  – Christmas Day
  • December 26th  – Boxing Day
  • December 31st  – New Year’s Eve (Hogmanay in Scotland)

Story written by Kit Bannerman, Account Support Executive, part of Booking & Talent Team